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Admitad Journey Template for Google Tag Manager

Table of contents

Overview

Admitad Template for Google Tag Manager provides easy-driven integration with Admitad.
This template tracks users’ actions on your website and sends the data to the Admitad statistics.
When the template fires, the Admitad server receives a request with the information on this action (order ID, order amount, etc.).

For more on the Admitad tracking code, see here.

Contents

Admitad Template for Google Tag Manager consists of two mandatory parts:

Both templates should be installed and configured as described in the corresponding manual.
Otherwise, the high quality of tracking is not guaranteed.

Installation

  1. Download the template.tpl file

  2. Create a new tag template in the Templates menu

    templates_menu

  3. Import the template.tpl file

    import_template

Configuration

Admitad Journey template should fire on every page of your site.

Configure your tracking template in accordance with your dataLayer variables.
Fill in all mandatory fields, otherwise, the high quality of tracking is not guaranteed.

See below an example for Google Tag Manager variables and a template configured for dataLayer.

dataLayer code

Example of the dataLayer code (real code on your site may differ):

// SHA-256 hash of the current user's email '[email protected]'
// we strongly recommend using the standard SHA hashing
let hashed_customer_id = '73062D872926C2A556F17B36F50E328DDF9BFF9D403939BD14B6C3B7F5A33FC2';
window.dataLayer = window.dataLayer || [];
dataLayer.push({
  'transactionCustomer': hashed_customer_id,  // set 'transactionCustomer': '' if the customer ID is undefined on the page
  'suid': ([1e7] + -1e3 + -4e3 + -8e3 + -1e11).replace(/[018]/g, function(c) {return (c ^ (window.crypto || window.msCrypto).getRandomValues(new Uint8Array(1))[0] & 15 >> c / 4).toString(16)})
});

Code annotations:

  • suid — UUID4 identifier
  • hashed_customer_id — a hashed ID of a user in your system (email, login, etc.). We strongly recommend using the standard SHA hashing

Google Tag Manager variables

You can configure the dataLayer variables in the Variables menu.

variables

accountId

Mapping of dataLayer keys and GTM variables:

'transactionCustomer' -> {{accountId}}
'suid' -> {{suid}}

Template configuration

Please note that the real value of your campaign_code will be sent during integration.
See an example of the configured template below.

config_journey