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Redirect utility for persisting UTMs

Overview

In Webflow Optimize, redirect experiences are often used for full page redesigns or significant changes to flows or landing pages. A common request is to persist UTMs (or other URL parameters) when redirecting users to a new URL. While Webflow Optimize doesn't support this feature out of the box, we have a simple and effective solution to ensure these parameters are preserved during redirects.

How to use

  1. In the Webflow Optimize dashboard, navigate to Account Settings.
  2. Add the redirect-utility.js script (included in this repository) to your Global JavaScript.
    1. This utility preserves UTMs and other URL parameters during redirects.
  3. When creating a redirect experience, select Redirect code editor (Advanced) and use the following code, replacing the URL with your destination page:
window.wfTools.redirectTo('https://www.your-site.com/new-page');