diff --git a/libs/features/personalization/entitlements.js b/libs/features/personalization/entitlements.js
index 7dd55853d0..b329c8b338 100644
--- a/libs/features/personalization/entitlements.js
+++ b/libs/features/personalization/entitlements.js
@@ -31,6 +31,10 @@ const ENTITLEMENT_MAP = {
   '5c6a4bb8-a2f3-4202-8cca-f5e918b969dc': 'firefly-signup-source',
   '20106303-e88c-4b15-93e5-f6a1c3215a12': 'firefly-web-usage',
   '3df0b0b0-d06e-4fcc-986e-cc97f54d04d8': 'acrobat-web-usage',
+
+  // Express segments
+  '2a537e84-b35f-4158-8935-170c22b8ae87': 'express-entitled',
+  'eb0dcb78-3e56-4b10-89f9-51831f2cc37f': 'express-pep',
 };
 
 export const getEntitlementMap = async () => {
diff --git a/libs/martech/martech.js b/libs/martech/martech.js
index 58328edf33..91906910bc 100644
--- a/libs/martech/martech.js
+++ b/libs/martech/martech.js
@@ -1,4 +1,6 @@
-import { getConfig, getMetadata, loadIms, loadLink, loadScript } from '../utils/utils.js';
+import {
+  getConfig, getMetadata, loadIms, loadLink, loadScript, getMepEnablement,
+} from '../utils/utils.js';
 
 const ALLOY_SEND_EVENT = 'alloy_sendEvent';
 const ALLOY_SEND_EVENT_ERROR = 'alloy_sendEvent_error';
@@ -178,11 +180,15 @@ const loadMartechFiles = async (config) => {
   if (filesLoadedPromise) return filesLoadedPromise;
 
   filesLoadedPromise = async () => {
-    loadIms()
-      .then(() => {
-        if (window.adobeIMS.isSignedInUser()) setupEntitlementCallback();
-      })
-      .catch(() => {});
+    if (getMepEnablement('xlg') === 'loggedout') {
+      setupEntitlementCallback();
+    } else {
+      loadIms()
+        .then(() => {
+          if (window.adobeIMS.isSignedInUser()) setupEntitlementCallback();
+        })
+        .catch(() => {});
+    }
 
     setDeep(
       window,
diff --git a/libs/utils/utils.js b/libs/utils/utils.js
index f09580d182..52d3b0e190 100644
--- a/libs/utils/utils.js
+++ b/libs/utils/utils.js
@@ -839,6 +839,49 @@ export async function decorateFooterPromo(doc = document) {
   await initFooterPromo(footerPromoTag, footerPromoType, doc);
 }
 
+const getMepValue = (val) => {
+  const valMap = { on: true, off: false, gnav: 'gnav' };
+  const finalVal = val?.toLowerCase().trim();
+  if (finalVal in valMap) return valMap[finalVal];
+  return finalVal;
+};
+
+const getMdValue = (key) => {
+  const value = getMetadata(key);
+  if (value) {
+    return getMepValue(value);
+  }
+  return false;
+};
+
+const getPromoMepEnablement = () => {
+  const mds = [
+    'apac_manifestnames',
+    'emea_manifestnames',
+    'americas_manifestnames',
+    'jp_manifestnames',
+    'manifestnames',
+  ];
+  const mdObject = mds.reduce((obj, key) => {
+    const val = getMdValue(key);
+    if (val) {
+      obj[key] = val;
+    }
+    return obj;
+  }, {});
+  if (Object.keys(mdObject).length) {
+    return mdObject;
+  }
+  return false;
+};
+
+export const getMepEnablement = (mdKey, paramKey = false) => {
+  const paramValue = PAGE_URL.searchParams.get(paramKey || mdKey);
+  if (paramValue) return getMepValue(paramValue);
+  if (PROMO_PARAM === paramKey) return getPromoMepEnablement();
+  return getMdValue(mdKey);
+};
+
 let imsLoaded;
 export async function loadIms() {
   imsLoaded = imsLoaded || new Promise((resolve, reject) => {
@@ -873,7 +916,10 @@ export async function loadIms() {
       : `${base}/deps/imslib.min.js`;
     loadScript(path);
   }).then(() => {
-    if (!window.adobeIMS?.isSignedInUser()) {
+    if (getMepEnablement('xlg') === 'loggedout') {
+      /* c8 ignore next */
+      getConfig().entitlements();
+    } else if (!window.adobeIMS?.isSignedInUser()) {
       getConfig().entitlements([]);
     }
   }).catch((e) => {
@@ -909,49 +955,6 @@ export async function loadMartech({
   return true;
 }
 
-const getMepValue = (val) => {
-  const valMap = { on: true, off: false, gnav: 'gnav' };
-  const finalVal = val?.toLowerCase().trim();
-  if (finalVal in valMap) return valMap[finalVal];
-  return finalVal;
-};
-
-const getMdValue = (key) => {
-  const value = getMetadata(key);
-  if (value) {
-    return getMepValue(value);
-  }
-  return false;
-};
-
-const getPromoMepEnablement = () => {
-  const mds = [
-    'apac_manifestnames',
-    'emea_manifestnames',
-    'americas_manifestnames',
-    'jp_manifestnames',
-    'manifestnames',
-  ];
-  const mdObject = mds.reduce((obj, key) => {
-    const val = getMdValue(key);
-    if (val) {
-      obj[key] = val;
-    }
-    return obj;
-  }, {});
-  if (Object.keys(mdObject).length) {
-    return mdObject;
-  }
-  return false;
-};
-
-export const getMepEnablement = (mdKey, paramKey = false) => {
-  const paramValue = PAGE_URL.searchParams.get(paramKey || mdKey);
-  if (paramValue) return getMepValue(paramValue);
-  if (PROMO_PARAM === paramKey) return getPromoMepEnablement();
-  return getMdValue(mdKey);
-};
-
 async function checkForPageMods() {
   const {
     mep: mepParam,
@@ -963,9 +966,10 @@ async function checkForPageMods() {
   const pzn = getMepEnablement('personalization');
   const promo = getMepEnablement('manifestnames', PROMO_PARAM);
   const target = martech === 'off' ? false : getMepEnablement('target');
+  const xlg = martech === 'off' ? false : getMepEnablement('xlg');
   if (!(pzn || target || promo || mepParam
-    || mepHighlight || mepButton || mepParam === '')) return;
-  if (target) {
+    || mepHighlight || mepButton || mepParam === '' || xlg)) return;
+  if (target || xlg) {
     loadMartech();
   } else if (pzn && martech !== 'off') {
     loadIms()
diff --git a/test/utils/mocks/mep/head-xlg.html b/test/utils/mocks/mep/head-xlg.html
new file mode 100644
index 0000000000..62df5c9dd3
--- /dev/null
+++ b/test/utils/mocks/mep/head-xlg.html
@@ -0,0 +1,6 @@
+<meta name="personalization" content="https://main--milo--adobecom.hlx.page/products/special-offers-manifest.json">
+<meta name="xlg" content="loggedout">
+
+<title>Document Title</title>
+<link rel="icon" href="data:,">
++
diff --git a/test/utils/utils-mep.test.js b/test/utils/utils-mep.test.js
index fdbdd7a2e7..e2afe54b64 100644
--- a/test/utils/utils-mep.test.js
+++ b/test/utils/utils-mep.test.js
@@ -61,5 +61,10 @@ describe('MEP Utils', () => {
       expect(persEnabled).to.equal('https://main--milo--adobecom.hlx.page/products/special-offers-manifest.json');
       expect(targetEnabled).to.equal(false);
     });
+    it('checks xlg metadata', async () => {
+      document.head.innerHTML = await readFile({ path: './mocks/mep/head-xlg.html' });
+      const xlgEnabled = getMepEnablement('xlg');
+      expect(xlgEnabled).to.equal('loggedout');
+    });
   });
 });