diff --git a/libs/features/personalization/personalization.js b/libs/features/personalization/personalization.js
index e92babfeb1..e40eebde40 100644
--- a/libs/features/personalization/personalization.js
+++ b/libs/features/personalization/personalization.js
@@ -64,12 +64,12 @@ export const DATA_TYPE = {
 
 const IN_BLOCK_SELECTOR_PREFIX = 'in-block:';
 
+const isDamContent = (path) => path?.includes('/content/dam/');
+
 export const normalizePath = (p, localize = true) => {
   let path = p;
 
-  if (!path?.includes('/')) {
-    return path;
-  }
+  if (isDamContent(path) || !path?.includes('/')) return path;
 
   const config = getConfig();
   if (path.startsWith('https://www.adobe.com/federal/')) {
@@ -1195,7 +1195,7 @@ function sendTargetResponseAnalytics(failure, responseStart, timeoutLocal, messa
         },
       },
       data:
-       { _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { eventName: val } } } } },
+        { _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { eventName: val } } } } },
     });
   }, { once: true });
 }
diff --git a/test/features/personalization/personalization.test.js b/test/features/personalization/personalization.test.js
index 44f7106e3e..30edf9e66b 100644
--- a/test/features/personalization/personalization.test.js
+++ b/test/features/personalization/personalization.test.js
@@ -3,7 +3,7 @@ import { readFile } from '@web/test-runner-commands';
 import { assert, stub } from 'sinon';
 import { getConfig, setConfig } from '../../../libs/utils/utils.js';
 import {
-  handleFragmentCommand, applyPers, cleanAndSortManifestList,
+  handleFragmentCommand, applyPers, cleanAndSortManifestList, normalizePath,
   init, matchGlob, createContent, combineMepSources, buildVariantInfo,
 } from '../../../libs/features/personalization/personalization.js';
 import mepSettings from './mepSettings.js';
@@ -90,6 +90,13 @@ describe('Functional Test', () => {
     expect(document.querySelector('.custom-block-2')).to.be.null;
   });
 
+  it('should not normalize absolute path to a script file, if the file is hosted in DAM', async () => {
+    const DAMpath = 'https://www.adobe.com/content/dam/cc/optimization/mwpw-168109/test.js';
+    const nonDAMpath = 'https://www.adobe.com/foo/test.js';
+    expect(normalizePath(DAMpath)).to.include('https://www.adobe.com');
+    expect(normalizePath(nonDAMpath)).to.not.include('https://www.adobe.com');
+  });
+
   it('scheduled manifest should apply changes if active (bts)', async () => {
     const config = getConfig();
     config.mep = {