Marketing WG Meeting, 14:00 UTC Tuesday February 4th 2025

[asyncapi-bot]

Meeting Info	Details
Purpose	Discuss everything marketing updates
Time	14:00 UTC | Translate to your time zone with the time zone converter.
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Agenda

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1. Q&A
2. Place for your topic
3. Q&A

Notes

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[iambami]

• Check-in

State of Marketing Working Group:

• The online store finally closed
• The HDI Interview Blog is posted - https://www.asyncapi.com/blog/hdi-global-interview
• Marketing report 2024 published - https://www.asyncapi.com/blog/2024-marketing-report
• Updated Marketing Strategy under review. chore: add marketing strategy #1671

Discussion:

• Other creative ways to promote the events apart from social media posts. (Adding the event banner on the other pages on the website. Especially the doc page)

Upcoming:

• January Marketing Report
• Campaign strategy for AsyncAPI Conference 2025

Any other Note?

[derberg]

AI Hackathon 😄

[thulieblack]

@iambami please add the note and close the issue

[iambami]

The Marketing Working Group meeting on February 4, 2025, discussed the state of the market, upcoming activities, and the closure of the online store. Participants shared ideas for promoting events, including using local vendors for merchandise and enhancing social media outreach. A focus on an upcoming AI hackathon was also highlighted.

Attendees

• Lukasz
• Bami
• Fuaad
• Olumide
• Maya
• Bharath

Highlights

The first marketing meeting of the year was held on February 4, 2025, focusing on the current state of the market and upcoming activities. Participants were welcomed, and the agenda included discussions about the marketing working group's goals.

•        The agenda for the meeting included the state of the market, upcoming activities, and open discussions among participants to foster collaboration and share insights. 
  

•       Participants shared personal updates, including experiences from conferences, which helped to build rapport and set a collaborative tone for the meeting. This fostered a sense of community among the members.
  

•       The online store has been successfully closed after extensive discussions, and its merchandise link has been removed from the website. This marks a significant transition for the marketing working group.
  

Shipping logistics within the European Union are straightforward and cost-effective for swag distribution, compared to international shipping, which is more complex and expensive. Local vendors should be utilized for packaging and shipping outside Europe to streamline the process.

•        The ease of shipping within Europe allows for efficient swag distribution at minimal costs, eliminating the need for large-scale ordering. This simplifies the logistics for upcoming events.
  

•       Utilizing local merchandising companies outside Europe can significantly reduce shipping costs and complexities. Engaging local communities for recommendations can enhance the effectiveness of swag delivery.
  

•       Creating a list of recommended vendors for different regions can aid other communities in their swag distribution efforts. Sharing best practices will foster collaboration and improve efficiency.
  

The team is actively sharing updates related to marketing efforts, including a new report and an interview. Feedback and suggestions on these initiatives are highly encouraged for further improvement.

•       The marketing report for 2024 was published and team members are invited to provide their thoughts and suggestions for enhancements. This collaboration aims to refine the strategy.
  

•       An updated marketing strategy is currently under review, and team members are urged to check it out. Input from the team is essential for its finalization.
  

•       The HDI interview has been published and shared on social media, although tagging issues were noted. The team is encouraged to follow up with promotional activities for increased visibility.
  

The discussion focuses on promoting a virtual hackathon centered around AI and its applications in APIs. It aims to gather community insights and validate the project's feasibility before implementation.

•       The significance of community engagement in promoting the hackathon is emphasized, suggesting collaboration through platforms like Slack to amplify the message and gather support.
  

•       The need for proper training data for AI solutions is highlighted, as many existing bots lack the necessary data to function effectively, leading to poor results.
  

•       Connecting marketing efforts to practical AI applications is crucial, aiming to bring real value to the community rather than merely joining the AI hype for promotional purposes.
  

The discussion revolves around innovative ways to promote events beyond social media. Participants share ideas and experiences to enhance visibility and engagement for upcoming conferences.

•       Participants are encouraged to share their inputs and suggestions for event promotion, fostering collaboration and diverse strategies for effective outreach. 
  

•       There is a focus on utilizing newsletters as a tool for event promotion, ensuring events are consistently highlighted to the audience. 
  

•       The importance of creating reusable promotional materials for conferences is emphasized, making it easier for speakers to share event information during their presentations.
  

The discussion revolves around creating effective promotional materials for an upcoming event, considering both digital presence and organic outreach strategies. The focus is on maximizing visibility while ensuring targeted engagement with the desired audience.

•       A proposal was made to design a single-page infographic that consolidates all event locations and dates for easier sharing and accessibility. This aims to enhance communication and engagement.
  

•       The conversation highlights past experiences with advertising on various platforms, indicating that despite high traffic, conversion rates for subscriptions were low. This emphasizes the need for better-targeted marketing strategies.
  

•       Suggestions include reaching out to local community members in London for insights on effective event promotion and networking, which could lead to more organic and impactful outreach.
  

The discussion focuses on strategies for promoting an upcoming API conference, emphasizing community engagement and marketing tactics. Collaboration with local meetups and the use of speaker cards are highlighted as effective methods.

•       Engaging local meetups for promotion can enhance visibility and attract a larger audience. This approach benefits both the conference and the local programming community.
  

•       Creating speaker cards can facilitate organic marketing, as speakers share their participation across social media. This method increases the event's reach and encourages attendee registration.
  

•       The importance of timely communication and coordination among the conference team is essential for successful event planning. Early dissemination of information helps speakers and attendees prepare effectively.
  

Here are the key points discussed during the Marketing Working Group meeting on February 4, 2025:

Meeting Overview

• Date: February 4, 2025
• Focus: Current state of the market and upcoming activities.
• Goals: Foster collaboration and share insights among participants.

Key Discussions

1. Market State and Group Goals:

• The meeting began with personal updates and experiences from conferences to build rapport.
  

• The online store has been closed, marking a significant transition.

2. Shipping Logistics:

• Shipping within the EU is straightforward and cost-effective for swag distribution.

• Local vendors should be utilized for packaging and shipping outside Europe to reduce costs and complexities.

• A list of recommended vendors for different regions will aid in swag distribution.

3. Marketing Updates:

   • A marketing report for 2024 was published; feedback is encouraged for further improvement.
   • An updated marketing strategy is under review, and team input is crucial.
   • An HDI interview was published, with a need for better tagging on social media.

4. AI Hackathon Promotion:

   • Discussion centered on promoting a virtual hackathon focused on AI and APIs.
   • Emphasis on community engagement and the importance of proper training data for AI solutions.
   • Marketing efforts should connect to practical AI applications to provide real value.

5. Event Promotion Strategies:

   • Innovative ideas for promoting events beyond social media were shared.
   • Newsletters will be used to consistently highlight events.
   • Reusable promotional materials for conferences were emphasized for ease of sharing.

6. Promotional Materials for Upcoming Events:

   • Proposal for a single-page infographic consolidating event details for easy sharing.
   • Past advertising experiences highlighted the need for better-targeted marketing strategies.
   • Suggestions to engage local community members for insights on effective promotion.

7. API Conference Promotion:

   • Strategies included engaging local meetups and creating speaker cards for organic marketing.
   • Timely communication and coordination among the conference team are essential for successful planning.

During the Marketing Working Group meeting, several ideas were proposed for promoting future events:

1. Utilizing Speaker Cards: Creating visually appealing speaker cards that speakers can share on their social media to promote the event and themselves.

2. Event Banners on Website: Adding event banners on every page of the website, especially on documentation pages, to increase visibility.

3. Monthly Newsletter: Including event promotions in the monthly newsletter to reach a wider audience.

4. Infographic or Poster: Developing a one-page infographic or poster that summarizes all events, making it easy for attendees to share and reference.

5. Community Partnerships: Reaching out to community managers of open-source projects to promote events through their channels in exchange for logo placement on the conference website.

6. Targeted Social Media Campaigns: Implementing targeted ads on social media platforms to reach specific geographic locations, such as London or Singapore.

7. Engaging Local Ambassadors: Contacting local ambassadors or community members to help promote events and gather insights on how to reach potential attendees effectively.

These strategies aim to enhance visibility and engagement for upcoming events, leveraging both organic and paid promotional methods.