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| 1 | +# ROCQ Identity Guidelines |
| 2 | + |
| 3 | +Welcome to the ROCQ Identity Guidelines sub repository. This repository provides comprehensive guidance on the visual and branding standards for ROCQ, ensuring a unified and professional identity across all platforms and applications. |
| 4 | + |
| 5 | +## Overview |
| 6 | + |
| 7 | +The ROCQ Identity Guidelines focus on maintaining consistency in the use of logos, typography, and color palettes. These standards are essential for creating a cohesive visual identity that represents the ROCQ community. |
| 8 | + |
| 9 | +## Contents |
| 10 | + |
| 11 | +### 1. **Logos** |
| 12 | +- **Primary Logo**: Carefully designed for maximum legibility at different sizes and applications. |
| 13 | +- **Vertical Logo**: Used sparingly for specific layouts requiring central alignment or standalone usage. |
| 14 | +- **Badge Logos**: Compact versions for use in social media, merchandise, and small-scale applications. |
| 15 | +- **Event Logos**: Customized versions incorporating event names for special occasions, ensuring proportionality and visual harmony. |
| 16 | + |
| 17 | +**Usage Rules:** |
| 18 | +- Maintain clear space (2x the height of the bird icon). |
| 19 | +- Avoid modifications such as stretching, rotating, altering colors, or adding effects (e.g., shadows, gradients). |
| 20 | + |
| 21 | +> **Download Logos**: [Logos Directory](https://github.com/coq/rocq-prover.org/tree/main/rocq-id) |
| 22 | +
|
| 23 | +### 2. **Typography** |
| 24 | +- **Primary Font**: *Instrument Rocq* |
| 25 | + - Bold: For headlines, titles, and certain call-to-actions (avoid all caps unless required). |
| 26 | + - Regular: For body text, labels, and lists. |
| 27 | + |
| 28 | +- **Secondary Font**: *Source Code Pro* |
| 29 | + - Recommended for displaying code and technical content. |
| 30 | + |
| 31 | +> **Font Information**: |
| 32 | +- Instrument Rocq: A custom version of [Instrument Sans](https://github.com/Instrument/instrument-sans), designed by Rodrigo Fuenzalida and Jordan Egstad. |
| 33 | +- [Source Code Pro](https://github.com/pauldhunt/SourceCodePro): Designed by Paul D. Hunt for programming environments. |
| 34 | + |
| 35 | +### 3. **Color Palette** |
| 36 | +The ROCQ brand uses a distinct and minimalist color palette: |
| 37 | +- **Rocq Blue**: `RGB 38, 0, 133` | `HEX #260085` |
| 38 | +- **Rocq Orange**: `RGB 255, 84, 10` | `HEX #FF540A` |
| 39 | +- **Cream (Background)**: `RGB 246, 230, 225` | `HEX #F6E6E1` |
| 40 | +- **Charcoal Black (Text)**: `RGB 13, 13, 13` | `HEX #0D0D0D` |
| 41 | + |
| 42 | +### 4. **Improper Usage** |
| 43 | +The following practices are strictly prohibited to ensure brand integrity: |
| 44 | +1. Do not stretch, rotate, or resize individual elements of the logo. |
| 45 | +2. Do not use unapproved colors, gradients, or transparency. |
| 46 | +3. Do not apply outlines, shadows, or filters. |
| 47 | +4. Do not violate the minimum clear space or place the logo over illegible backgrounds. |
| 48 | + |
| 49 | +For a full list of prohibited practices, refer to the [Logo Usage](#logos) section. |
| 50 | + |
| 51 | +## Key Resources |
| 52 | +- **Official Website**: [rocq-prover.org](https://rocq-prover.org) |
| 53 | +- **Repository for Assets**: [Logos Directory](https://github.com/coq/rocq-prover.org/tree/main/rocq-id) |
| 54 | + |
| 55 | + |
| 56 | +--- |
| 57 | + |
| 58 | +Follow these guidelines strictly to maintain consistency and quality in the ROCQ brand's visual identity. For questions or contributions, feel free to open an issue or contact the maintainers. |
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