diff --git a/src/components/Place/PlaceDescription/PlaceDescription.tsx b/src/components/Place/PlaceDescription/PlaceDescription.tsx
index 383edcb4..b289b807 100644
--- a/src/components/Place/PlaceDescription/PlaceDescription.tsx
+++ b/src/components/Place/PlaceDescription/PlaceDescription.tsx
@@ -8,6 +8,7 @@ import { TrackingPlacesSearchContext } from "../../../context/TrackingContext"
 import { AggregatePlaceAttributes } from "../../../entities/Place/types"
 import { explorerUrl } from "../../../entities/Place/utils"
 import { SegmentPlace } from "../../../modules/segment"
+import { getImageUrl } from "../../../utils/image"
 import FavoriteBox from "../../Button/FavoriteBox"
 import JumpInPositionButton from "../../Button/JumpInPositionButton"
 import ShareBox from "../../Button/ShareBox"
@@ -60,7 +61,7 @@ export default React.memo(function PlaceDescription(
           style={
             !loading && place?.image
               ? {
-                  backgroundImage: `url(${place.image})`,
+                  backgroundImage: `url(${getImageUrl(place.image)})`,
                 }
               : {}
           }
diff --git a/src/components/Place/PlaceFeatured/PlaceFeatured.tsx b/src/components/Place/PlaceFeatured/PlaceFeatured.tsx
index f45f729e..19746c5c 100644
--- a/src/components/Place/PlaceFeatured/PlaceFeatured.tsx
+++ b/src/components/Place/PlaceFeatured/PlaceFeatured.tsx
@@ -13,6 +13,7 @@ import { AggregatePlaceAttributes } from "../../../entities/Place/types"
 import { explorerUrl } from "../../../entities/Place/utils"
 import locations from "../../../modules/locations"
 import { SegmentPlace } from "../../../modules/segment"
+import { getImageUrl } from "../../../utils/image"
 import UserCount from "../../Label/UserCount/UserCount"
 
 import "./PlaceFeatured.css"
@@ -37,7 +38,9 @@ export default React.memo(function PlaceFeatured(props: PlaceFeaturedProps) {
     <div
       className={TokenList.join(["place-featured", loading && "loading"])}
       style={{
-        backgroundImage: `url("${item.highlighted_image || item.image}")`,
+        backgroundImage: `url("${getImageUrl(
+          item.highlighted_image || item.image
+        )}")`,
       }}
     >
       <div className="place-featured__overlay" />
diff --git a/src/components/World/WorldDescription/WorldDescription.tsx b/src/components/World/WorldDescription/WorldDescription.tsx
index 6e92aba1..c374474c 100644
--- a/src/components/World/WorldDescription/WorldDescription.tsx
+++ b/src/components/World/WorldDescription/WorldDescription.tsx
@@ -7,6 +7,7 @@ import TokenList from "decentraland-gatsby/dist/utils/dom/TokenList"
 import { AggregatePlaceAttributes } from "../../../entities/Place/types"
 import { explorerUrl } from "../../../entities/Place/utils"
 import { SegmentPlace } from "../../../modules/segment"
+import { getImageUrl } from "../../../utils/image"
 import FavoriteBox from "../../Button/FavoriteBox"
 import JumpInPositionButton from "../../Button/JumpInPositionButton"
 import ShareBox from "../../Button/ShareBox"
@@ -58,7 +59,7 @@ export default React.memo(function WorldDescription(
           style={
             !loading && world?.image
               ? {
-                  backgroundImage: `url(${world.image})`,
+                  backgroundImage: `url(${getImageUrl(world.image)})`,
                 }
               : {}
           }
diff --git a/src/utils/image.ts b/src/utils/image.ts
new file mode 100644
index 00000000..ecff6bd0
--- /dev/null
+++ b/src/utils/image.ts
@@ -0,0 +1,8 @@
+import env from "decentraland-gatsby/dist/utils/env"
+
+export function getImageUrl(imageUrl?: string | null) {
+  if (env("NEW_ROLLOUT") && imageUrl && imageUrl.startsWith("/")) {
+    return `/places${imageUrl}`
+  }
+  return imageUrl
+}