diff --git a/assets/js/app.js b/assets/js/app.js
index 2d84d328..85bdf2d6 100644
--- a/assets/js/app.js
+++ b/assets/js/app.js
@@ -29,3 +29,36 @@ clipboard.on('error', function(e) {
     console.error('Trigger:', e.trigger);
 });
 /* eslint-enable */
+
+// code which reads ?ref=ads-c-* or ?utm_campaign= from entry URL and adds utm_campaign= to all all links on the page
+(function() {
+    var urlParams = new URLSearchParams(window.location.search);
+    var ref = urlParams.get('ref');
+    var utm_campaign = urlParams.get('utm_campaign');
+    if (ref || utm_campaign) {
+        var links = document.querySelectorAll('a');
+        links.forEach(function(link) {
+            var href = link.getAttribute('href');
+            if (href) {
+                if (ref) {
+                    if (href.indexOf('?') === -1) {
+                        href += '?';
+                    } else {
+                        href += '&';
+                    }
+                    href += 'utm_campaign=' + ref;
+                }
+                if (utm_campaign) {
+                    if (href.indexOf('?') === -1) {
+                        href += '?';
+                    } else {
+                        href += '&';
+                    }
+                    href += 'utm_campaign=' + utm_campaign;
+                }
+                link.setAttribute('href', href);
+            }
+        });
+    }
+}
+)();
\ No newline at end of file
diff --git a/assets/scss/common/_global.scss b/assets/scss/common/_global.scss
index ee16e3ed..fb48fc9e 100644
--- a/assets/scss/common/_global.scss
+++ b/assets/scss/common/_global.scss
@@ -204,7 +204,3 @@ body {
   -webkit-text-fill-color: transparent;
   -moz-text-fill-color: transparent;
 }
-
-.btn {
-  margin: 8px;
-}
\ No newline at end of file
diff --git a/content/carto/index.md b/content/carto/index.md
index 8e59115f..0d14d849 100644
--- a/content/carto/index.md
+++ b/content/carto/index.md
@@ -8,51 +8,43 @@ type: "html-content"
 
 <article class="pb-5">
 <div class="container pt-5">
-  <h1 class="cloud-title display-2 text-center mt-0 mb-4"><span>Maps for your Data Team</span></h1>
+  <h1 class="cloud-title display-2 text-center mt-0 mb-4"><span>Light alternative to CARTO</span></h1>
   <div class="lead text-center mb-4 py-1 row justify-content-center">
-    <div class="text-center lead col-lg-10">Dekart is <mark>lightweight alternative to CARTO</mark> for BigQuery and Snowflake users. You will create maps instantly with SQL without moving data and share your insights with immersive up-to-date maps.</div>
+    <div class="text-center lead col-lg-10">Dekart is light and fast map analytics for <b>BigQuery</b> and <b>Snowflake</b>. <br/> Your data team will create up-to-date maps in seconds with SQL without moving data.</div>
   </div>
 </div>
-<div class="text-center">
-  <p><a class="btn btn-primary btn-lg" href="http://cloud.dekart.xyz/workspace?ref=carto-alternative-1" role="button">Sign up for free</a></p>
-  <p><a href="https://calendly.com/vladi-dekart/30min" target="_blank">Book a call with a team</a></p>
+<div class="text-center py-3">
+  <p><a class="btn btn-primary  btn-lg m-2" href="http://cloud.dekart.xyz/workspace?ref=carto-alternative-2" role="button">Start Free</a> <a class="btn btn-outline-primary btn-lg" href="https://calendly.com/vladi-dekart/30min" target="_blank">Book a call</a></p>
+</div>
+<div class="text-center d-flex flex-column align-items-center">
+  <!-- <h2 class="display-3">Create Maps in Seconds</h2> -->
+  <p class="lead">Watch short demo video</p>
+  <div class="container mb-4" style="max-width: 900px;">
+    <div class="embed-responsive embed-responsive-16by9">
+      <iframe class="embed-responsive-item" src="https://www.youtube.com/embed/qwOqLm3i7Ik" allowfullscreen></iframe>
+    </div>
+  </div>
 </div>
-{{< landing-image src="berlin-roads.png"  caption="Watch 40 seconds demo" >}}
 <div class="d-flex flex-column align-items-center mb-3">
-  <div class="col-xl-12">
+  <div class="col-xl-12 text-left">
     <h2 class="display-3">Why Choose Dekart <span class="d-inline-block">Over CARTO?</span></h2>
     <!-- item -->
     <h4>Transparent Pricing</h4>
-    <p>Plans start at $49/month – no surprises, no overpaying. Explore <a href='/cloud/'>our pricing options</a> to find the right fit.</p>
+    <p>Free Personal Plan. Grow plans start at <i>$49/month</i> – no surprises, no overpaying. <br/><span class="d-inline-block">👉 <a href='/cloud/'>Dekart Cloud pricing</a></span></p>
     <!-- item -->
     <h4>No Vendor Lock-In</h4>
-    <p>Open-source license, commercial license, SaaS, or self-hosting – Dekart meets any deployment needs.</p>
+    <p>Open-source license, commercial code license, SaaS, or self-hosting – Dekart meets any deployment needs. <br/><span class="d-inline-block">👉 <a href='/self-hosted/'>Self-hosting options</a></span></p>
     <!-- item -->
     <h4>High-performance Map Visualization</h4>
-    <p>Dekart uses the same Kepler.gl and deck.gl libraries as CARTO, delivering stunning, high-performance maps.</p>
+    <p>Dekart uses the same Kepler.gl and deck.gl libraries as CARTO, delivering stunning, high-performance maps. <br/><span class="d-inline-block">👉 <a href='/docs/about/overture-maps-examples/'>Live map examples</a></span></p>
     <!-- item -->
     <h4>Faster Data Connectors</h4>
     <p>Built with contributions from Google and Snowflake experts, Dekart's data connectors use multithreading and multiple caching techniques to fetch data faster and cheaper.</p>
   </div>
 </div>
 
-  <div>
-    <div class="text-center d-flex flex-column align-items-center">
-      <h2 class="display-3">Create Maps in Seconds</h2>
-      <p class="lead">Watch short demo video</p>
-      <div class="container mb-4" style="max-width: 900px;">
-        <div class="embed-responsive embed-responsive-16by9">
-          <iframe class="embed-responsive-item" src="https://www.youtube.com/embed/qwOqLm3i7Ik" allowfullscreen></iframe>
-      </div>
-    </div>
 <div class="text-center">
-  <p><a class="btn btn-primary" href="http://cloud.dekart.xyz/workspace?ref=carto-alternative-2" role="button">Create Free Workspace</a> <a class="btn btn-outline-primary" href="/docs/about/overture-maps-examples/" target="_blank">Start with Example</a></p>
-  <p></p>
+  <p><a class="btn btn-primary m-2" href="http://cloud.dekart.xyz/workspace?ref=carto-alternative-2" role="button">Create Free Workspace</a> <a class="btn btn-outline-primary" href="/docs/about/overture-maps-examples/" target="_blank">Book a call</a></p>
+  <p>Book a call with a team to unlock insider discounts</p>
 </div>
-    </div>
-  </div>
-  <div class="text-center">
-    <h3 class="display-3">Save your team from <span class="d-inline-block">slow, expensive maps</span></h3>
-    <p class="lead mt-5"><a target="_blank" href="https://calendly.com/vladi-dekart/30min">Book a call with the Dekart team</a> — Unlock insider discounts and learn about our roadmap.</p>
-  </div>
 </article>
diff --git a/layouts/index.html b/layouts/index.html
index eae61845..63dc9e69 100644
--- a/layouts/index.html
+++ b/layouts/index.html
@@ -83,7 +83,7 @@ <h2 class="h3"><a class="stretched-link text-body" href="{{ .Permalink }}">{{ .P
     <!-- <h2 class="h3 mt-0 mb-5 text-center">Connectors</h2> -->
     <div class="row justify-content-center g-4">
       <div class="col-sm">
-        <div class="text-center">
+        <div class="text-center mb-5">
           <img class="connector" src="/bigquery.svg" alt="BigQuery">
           <div class="h5 connector">BigQuery</div>
           <div class="configure-in-cloud">
@@ -93,7 +93,7 @@ <h2 class="h3"><a class="stretched-link text-body" href="{{ .Permalink }}">{{ .P
         </div>
       </div>
       <div class="col-sm">
-        <div class="text-center">
+        <div class="text-center mb-5">
           <img class="connector" src="/snowflake.svg" alt="snowflake">
           <div class="h5 connector">Snowflake</div>
           <div class="configure-in-cloud">
@@ -104,7 +104,7 @@ <h2 class="h3"><a class="stretched-link text-body" href="{{ .Permalink }}">{{ .P
         </div>
       </div>
       <div class="col-sm">
-        <div class="text-center">
+        <div class="text-center mb-5">
           <img class="connector" src="/athena.svg" alt="AWS Athena">
           <div class="h5 connector">Athena</div>
           <div class="configure-in-cloud">