diff --git a/packages/core/src/App/AppContent.tsx b/packages/core/src/App/AppContent.tsx
index 89eee7d3fc94..2b3b46ee4979 100644
--- a/packages/core/src/App/AppContent.tsx
+++ b/packages/core/src/App/AppContent.tsx
@@ -6,6 +6,7 @@ import {
     useGrowthbookGetFeatureValue,
     useGrowthbookIsOn,
     useIntercom,
+    useIsHubRedirectionEnabled,
     useLiveChat,
     useOauth2,
     useSilentLoginAndLogout,
@@ -62,6 +63,9 @@ const AppContent: React.FC<{ passthrough: unknown }> = observer(({ passthrough }
             await logout();
         },
     });
+    const { isChangingToHubAppId } = useIsHubRedirectionEnabled();
+
+    const is_app_id_set = localStorage.getItem('config.app_id');
 
     const [isWebPasskeysFFEnabled, isGBLoaded] = useGrowthbookIsOn({
         featureFlag: 'web_passkeys',
@@ -108,6 +112,13 @@ const AppContent: React.FC<{ passthrough: unknown }> = observer(({ passthrough }
     useFreshChat(token);
     useIntercom(token);
 
+    React.useEffect(() => {
+        if (isChangingToHubAppId && !is_app_id_set) {
+            const app_id = process.env.NODE_ENV === 'production' ? 61554 : 53503;
+            localStorage.setItem('config.app_id', app_id.toString());
+        }
+    }, [isChangingToHubAppId, is_app_id_set]);
+
     React.useEffect(() => {
         switchLanguage(current_language);
     }, [current_language, switchLanguage]);
diff --git a/packages/core/src/App/app.jsx b/packages/core/src/App/app.jsx
index 9afd1ed62fca..400ddc2dfeb4 100644
--- a/packages/core/src/App/app.jsx
+++ b/packages/core/src/App/app.jsx
@@ -1,28 +1,33 @@
 import React from 'react';
-import WS from 'Services/ws-methods';
-import PropTypes from 'prop-types';
+import { useTranslation, withTranslation } from 'react-i18next';
 import { BrowserRouter as Router } from 'react-router-dom';
-import { Analytics } from '@deriv-com/analytics';
-import { BreakpointProvider } from '@deriv-com/quill-ui';
+import PropTypes from 'prop-types';
+
 import { APIProvider } from '@deriv/api';
 import { CashierStore } from '@deriv/cashier';
 import { CFDStore } from '@deriv/cfd';
 import { Loading } from '@deriv/components';
 import {
-    POIProvider,
     initFormErrorMessages,
+    POIProvider,
     setSharedCFDText,
     setUrlLanguage,
     setWebsocket,
     useOnLoadTranslation,
 } from '@deriv/shared';
-import { StoreProvider, P2PSettingsProvider } from '@deriv/stores';
+import { P2PSettingsProvider, StoreProvider } from '@deriv/stores';
 import { getLanguage, initializeTranslations } from '@deriv/translations';
-import { withTranslation, useTranslation } from 'react-i18next';
-import { initializeI18n, TranslationProvider, getInitialLanguage } from '@deriv-com/translations';
+import { Analytics } from '@deriv-com/analytics';
+import { BreakpointProvider } from '@deriv-com/quill-ui';
+import { getInitialLanguage, initializeI18n, TranslationProvider } from '@deriv-com/translations';
+
+import WS from 'Services/ws-methods';
+
 import { CFD_TEXT } from '../Constants/cfd-text';
 import { FORM_ERROR_MESSAGES } from '../Constants/form-error-messages';
+
 import AppContent from './AppContent';
+
 import 'Sass/app.scss';
 
 const AppWithoutTranslation = ({ root_store }) => {
diff --git a/packages/hooks/src/__tests__/useIsHubRedirectionEnabled.spec.tsx b/packages/hooks/src/__tests__/useIsHubRedirectionEnabled.spec.tsx
new file mode 100644
index 000000000000..5f2859afcb41
--- /dev/null
+++ b/packages/hooks/src/__tests__/useIsHubRedirectionEnabled.spec.tsx
@@ -0,0 +1,64 @@
+import { useClientCountry, useSettings } from '@deriv/api';
+import { renderHook } from '@testing-library/react-hooks';
+
+import useGrowthbookGetFeatureValue from '../useGrowthbookGetFeatureValue';
+import useIsHubRedirectionEnabled from '../useIsHubRedirectionEnabled';
+
+jest.mock('@deriv/api', () => ({
+    ...jest.requireActual('@deriv/api'),
+    useClientCountry: jest.fn(() => ({ data: 'US' })),
+    useSettings: jest.fn(() => ({ data: { citizen: 'US' } })),
+}));
+
+jest.mock('../useGrowthbookGetFeatureValue', () =>
+    jest.fn(() => [
+        {
+            hub_enabled_country_list: [''],
+        },
+    ])
+);
+
+describe('useIsHubRedirectionEnabled', () => {
+    it('should return initial state correctly', () => {
+        const { result } = renderHook(() => useIsHubRedirectionEnabled());
+
+        expect(result.current.isHubRedirectionEnabled).toBe(false);
+        expect(result.current.isChangingToHubAppId).toBe(false);
+    });
+
+    it('should return false if client country is not in the hub enabled list', () => {
+        (useClientCountry as jest.Mock).mockReturnValue({ data: 'UK' });
+        (useSettings as jest.Mock).mockReturnValue({ data: { citizen: 'UK' } });
+        (useGrowthbookGetFeatureValue as jest.Mock).mockReturnValue([
+            {
+                hub_enabled_country_list: ['US', 'AU'],
+            },
+        ]);
+        const { result } = renderHook(() => useIsHubRedirectionEnabled());
+        expect(result.current.isHubRedirectionEnabled).toBe(false);
+    });
+
+    it('should return true if client country is in the hub enabled list', () => {
+        (useClientCountry as jest.Mock).mockReturnValue({ data: 'UK' });
+        (useSettings as jest.Mock).mockReturnValue({ data: { citizen: 'UK' } });
+        (useGrowthbookGetFeatureValue as jest.Mock).mockReturnValue([
+            {
+                hub_enabled_country_list: ['US', 'AU', 'UK'],
+            },
+        ]);
+        const { result } = renderHook(() => useIsHubRedirectionEnabled());
+        expect(result.current.isHubRedirectionEnabled).toBe(true);
+    });
+
+    it('should return isChangingToHubAppId true if client country is in the hub enabled list but not in the citizen list', () => {
+        (useClientCountry as jest.Mock).mockReturnValue({ data: 'UK' });
+        (useSettings as jest.Mock).mockReturnValue({ data: { citizen: 'MY' } });
+        (useGrowthbookGetFeatureValue as jest.Mock).mockReturnValue([
+            {
+                hub_enabled_country_list: ['US', 'AU', 'UK'],
+            },
+        ]);
+        const { result } = renderHook(() => useIsHubRedirectionEnabled());
+        expect(result.current.isChangingToHubAppId).toBe(true);
+    });
+});
diff --git a/packages/hooks/src/index.ts b/packages/hooks/src/index.ts
index 329c45cf7c40..5defd2e84bdf 100644
--- a/packages/hooks/src/index.ts
+++ b/packages/hooks/src/index.ts
@@ -39,6 +39,7 @@ export { default as useInputATMFormatter } from './useInputATMFormatter';
 export { default as useInputDecimalFormatter } from './useInputDecimalFormatter';
 export { default as useIsAccountStatusPresent } from './useIsAccountStatusPresent';
 export { default as useIsClientHighRiskForMT5 } from './useIsClientHighRiskForMT5';
+export { default as useIsHubRedirectionEnabled } from './useIsHubRedirectionEnabled';
 export { default as useIsP2PEnabled } from './useIsP2PEnabled';
 export { default as useIsRealAccountNeededForCashier } from './useIsRealAccountNeededForCashier';
 export { default as useIsRtl } from './useIsRtl';
diff --git a/packages/hooks/src/useIsHubRedirectionEnabled.ts b/packages/hooks/src/useIsHubRedirectionEnabled.ts
new file mode 100644
index 000000000000..d9bd376825ea
--- /dev/null
+++ b/packages/hooks/src/useIsHubRedirectionEnabled.ts
@@ -0,0 +1,34 @@
+import { useClientCountry, useSettings } from '@deriv/api';
+
+import useGrowthbookGetFeatureValue from './useGrowthbookGetFeatureValue';
+
+type THubEnabledCountryList = {
+    hub_enabled_country_list: string[];
+};
+
+const useIsHubRedirectionEnabled = () => {
+    const [hubEnabledCountryList] = useGrowthbookGetFeatureValue({
+        featureFlag: 'hub_enabled_country_list',
+    });
+    const { data: clientCountry } = useClientCountry();
+    const { data: accountSettings } = useSettings();
+    const { citizen } = accountSettings;
+
+    const isHubRedirectionEnabled =
+        typeof hubEnabledCountryList === 'object' &&
+        hubEnabledCountryList !== null &&
+        Array.isArray((hubEnabledCountryList as THubEnabledCountryList).hub_enabled_country_list) &&
+        citizen &&
+        (hubEnabledCountryList as THubEnabledCountryList).hub_enabled_country_list.includes(citizen);
+
+    const isChangingToHubAppId =
+        typeof hubEnabledCountryList === 'object' &&
+        hubEnabledCountryList !== null &&
+        Array.isArray((hubEnabledCountryList as THubEnabledCountryList).hub_enabled_country_list) &&
+        clientCountry &&
+        (hubEnabledCountryList as THubEnabledCountryList).hub_enabled_country_list.includes(clientCountry);
+
+    return { isHubRedirectionEnabled, isChangingToHubAppId };
+};
+
+export default useIsHubRedirectionEnabled;