diff --git a/apps/web/app/api/utm-templates/[id]/route.ts b/apps/web/app/api/utm/[id]/route.ts
similarity index 91%
rename from apps/web/app/api/utm-templates/[id]/route.ts
rename to apps/web/app/api/utm/[id]/route.ts
index 039ce7aedd..d58ec51b09 100644
--- a/apps/web/app/api/utm-templates/[id]/route.ts
+++ b/apps/web/app/api/utm/[id]/route.ts
@@ -1,10 +1,10 @@
 import { DubApiError } from "@/lib/api/errors";
 import { withWorkspace } from "@/lib/auth";
 import { prisma } from "@/lib/prisma";
-import { updateUTMTemplateBodySchema } from "@/lib/zod/schemas/utm-templates";
+import { updateUTMTemplateBodySchema } from "@/lib/zod/schemas/utm";
 import { NextResponse } from "next/server";
 
-// PATCH /api/utm-templates/[id] – update a UTM template
+// PATCH /api/utm/[id] – update a UTM template
 export const PATCH = withWorkspace(
   async ({ req, params, workspace }) => {
     const { id } = params;
@@ -52,9 +52,7 @@ export const PATCH = withWorkspace(
   },
 );
 
-export const PUT = PATCH;
-
-// DELETE /api/utm-templates/[id] – delete a UTM template for a workspace
+// DELETE /api/utm/[id] – delete a UTM template for a workspace
 export const DELETE = withWorkspace(
   async ({ params, workspace }) => {
     const { id } = params;
diff --git a/apps/web/app/api/utm-templates/route.ts b/apps/web/app/api/utm/route.ts
similarity index 90%
rename from apps/web/app/api/utm-templates/route.ts
rename to apps/web/app/api/utm/route.ts
index 0a4057b3f9..49f5e22f08 100644
--- a/apps/web/app/api/utm-templates/route.ts
+++ b/apps/web/app/api/utm/route.ts
@@ -1,10 +1,10 @@
 import { DubApiError } from "@/lib/api/errors";
 import { withWorkspace } from "@/lib/auth";
 import { prisma } from "@/lib/prisma";
-import { createUTMTemplateBodySchema } from "@/lib/zod/schemas/utm-templates";
+import { createUTMTemplateBodySchema } from "@/lib/zod/schemas/utm";
 import { NextResponse } from "next/server";
 
-// GET /api/utm-templates - get all UTM templates for a workspace
+// GET /api/utm - get all UTM templates for a workspace
 export const GET = withWorkspace(
   async ({ workspace, headers }) => {
     const templates = await prisma.utmTemplate.findMany({
@@ -27,7 +27,7 @@ export const GET = withWorkspace(
   },
 );
 
-// POST /api/utm-templates - create or update a UTM template for a workspace
+// POST /api/utm - create a new UTM template for a workspace
 export const POST = withWorkspace(
   async ({ req, workspace, session, headers }) => {
     const props = createUTMTemplateBodySchema.parse(await req.json());
diff --git a/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/page-client.tsx b/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/page-client.tsx
index d05a832b5a..d1922ada51 100644
--- a/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/page-client.tsx
+++ b/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/page-client.tsx
@@ -24,7 +24,7 @@ export default function WorkspaceUtmTemplatesClient() {
   const { id: workspaceId } = useWorkspace();
 
   const { data: templates, isLoading } = useSWR<UtmTemplateWithUserProps[]>(
-    workspaceId && `/api/utm-templates?workspaceId=${workspaceId}`,
+    workspaceId && `/api/utm?workspaceId=${workspaceId}`,
     fetcher,
     {
       dedupingInterval: 60000,
diff --git a/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/template-card.tsx b/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/template-card.tsx
index 03c32c532f..c555884b86 100644
--- a/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/template-card.tsx
+++ b/apps/web/app/app.dub.co/(dashboard)/[slug]/settings/library/utm/template-card.tsx
@@ -49,12 +49,12 @@ export function TemplateCard({
     if (!confirm("Are you sure you want to delete this template?")) return;
 
     setProcessing(true);
-    fetch(`/api/utm-templates/${template.id}?workspaceId=${id}`, {
+    fetch(`/api/utm/${template.id}?workspaceId=${id}`, {
       method: "DELETE",
     })
       .then(async (res) => {
         if (res.ok) {
-          await mutate(`/api/utm-templates?workspaceId=${id}`);
+          await mutate(`/api/utm?workspaceId=${id}`);
           toast.success("Template deleted");
         } else {
           const { error } = await res.json();
diff --git a/apps/web/lib/zod/schemas/utm-templates.ts b/apps/web/lib/zod/schemas/utm.ts
similarity index 100%
rename from apps/web/lib/zod/schemas/utm-templates.ts
rename to apps/web/lib/zod/schemas/utm.ts
diff --git a/apps/web/ui/modals/add-edit-utm-template.modal.tsx b/apps/web/ui/modals/add-edit-utm-template.modal.tsx
index 2523eec883..1dd2924326 100644
--- a/apps/web/ui/modals/add-edit-utm-template.modal.tsx
+++ b/apps/web/ui/modals/add-edit-utm-template.modal.tsx
@@ -56,12 +56,12 @@ function AddEditUtmTemplateModal({
       id
         ? {
             method: "PATCH",
-            url: `/api/utm-templates/${id}?workspaceId=${workspaceId}`,
+            url: `/api/utm/${id}?workspaceId=${workspaceId}`,
             successMessage: "Successfully updated template!",
           }
         : {
             method: "POST",
-            url: `/api/utm-templates?workspaceId=${workspaceId}`,
+            url: `/api/utm?workspaceId=${workspaceId}`,
             successMessage: "Successfully added template!",
           },
     [id],
@@ -97,7 +97,7 @@ function AddEditUtmTemplateModal({
                 utmTemplateName: data.name,
               },
             );
-            await mutate(`/api/utm-templates?workspaceId=${workspaceId}`);
+            await mutate(`/api/utm?workspaceId=${workspaceId}`);
             toast.success(endpoint.successMessage);
             setShowAddEditUtmTemplateModal(false);
           } catch (e) {
diff --git a/apps/web/ui/modals/archive-domain-modal.tsx b/apps/web/ui/modals/archive-domain-modal.tsx
index 542b43d1a7..d9852c5626 100644
--- a/apps/web/ui/modals/archive-domain-modal.tsx
+++ b/apps/web/ui/modals/archive-domain-modal.tsx
@@ -64,9 +64,11 @@ function ArchiveDomainModal({
     }
 
     await mutate(
-      (key) =>
-        typeof key === "string" &&
-        key.startsWith(`/api/domains?workspaceId=${workspaceId}`),
+      (key) => typeof key === "string" && key.startsWith("/api/domains"),
+      undefined,
+      {
+        revalidate: true,
+      },
     );
     setShowArchiveDomainModal(false);
     toastWithUndo({
@@ -89,9 +91,9 @@ function ArchiveDomainModal({
         error: "Failed to roll back changes. An error occurred.",
         success: async () => {
           await mutate(
-            (key) =>
-              typeof key === "string" &&
-              key.startsWith(`/api/domains?workspaceId=${workspaceId}`),
+            (key) => typeof key === "string" && key.startsWith("/api/domains"),
+            undefined,
+            { revalidate: true },
           );
           return "Undo successful! Changes reverted.";
         },
diff --git a/apps/web/ui/modals/link-builder/index.tsx b/apps/web/ui/modals/link-builder/index.tsx
index 1a01235d76..fa4749ee11 100644
--- a/apps/web/ui/modals/link-builder/index.tsx
+++ b/apps/web/ui/modals/link-builder/index.tsx
@@ -273,6 +273,15 @@ function LinkBuilderInner({
                     ),
                     // Mutate workspace to update usage stats
                     mutate(`/api/workspaces/${slug}`),
+                    // if updating root domain link, mutate domains as well
+                    key === "_root" &&
+                      mutate(
+                        (key) =>
+                          typeof key === "string" &&
+                          key.startsWith("/api/domains"),
+                        undefined,
+                        { revalidate: true },
+                      ),
                   ]);
                   const data = await res.json();
                   posthog.capture(
diff --git a/apps/web/ui/modals/link-builder/utm-templates-button.tsx b/apps/web/ui/modals/link-builder/utm-templates-button.tsx
index 32a908890e..aa7cf70015 100644
--- a/apps/web/ui/modals/link-builder/utm-templates-button.tsx
+++ b/apps/web/ui/modals/link-builder/utm-templates-button.tsx
@@ -23,7 +23,7 @@ export function UTMTemplatesButton({
   const { id: workspaceId } = useWorkspace();
 
   const { data, isLoading } = useSWR<UtmTemplateProps[]>(
-    workspaceId && `/api/utm-templates?workspaceId=${workspaceId}`,
+    workspaceId && `/api/utm?workspaceId=${workspaceId}`,
     fetcher,
     {
       dedupingInterval: 60000,
diff --git a/apps/web/ui/modals/link-builder/utm-templates-combo.tsx b/apps/web/ui/modals/link-builder/utm-templates-combo.tsx
index 9d494aca23..fcd7a989f0 100644
--- a/apps/web/ui/modals/link-builder/utm-templates-combo.tsx
+++ b/apps/web/ui/modals/link-builder/utm-templates-combo.tsx
@@ -22,7 +22,7 @@ export function UTMTemplatesCombo({
   const { setValue, getValues } = useFormContext();
 
   const { data } = useSWR<UtmTemplateProps[]>(
-    workspaceId && `/api/utm-templates?workspaceId=${workspaceId}`,
+    workspaceId && `/api/utm?workspaceId=${workspaceId}`,
     fetcher,
     {
       dedupingInterval: 60000,
@@ -89,23 +89,20 @@ export function UTMTemplatesCombo({
       createLabel={(search) => `Save new template: "${search}"`}
       onCreate={async (search) => {
         try {
-          const res = await fetch(
-            `/api/utm-templates?workspaceId=${workspaceId}`,
-            {
-              method: "POST",
-              body: JSON.stringify({
-                name: search,
-                ...getParamsFromURL(getValues("url")),
-              }),
-            },
-          );
+          const res = await fetch(`/api/utm?workspaceId=${workspaceId}`, {
+            method: "POST",
+            body: JSON.stringify({
+              name: search,
+              ...getParamsFromURL(getValues("url")),
+            }),
+          });
           if (!res.ok) {
             const { error } = await res.json();
             toast.error(error.message);
             return false;
           }
 
-          mutate(`/api/utm-templates?workspaceId=${workspaceId}`);
+          mutate(`/api/utm?workspaceId=${workspaceId}`);
           toast.success("Template saved successfully");
           return true;
         } catch (e) {