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The McNamara fallacy is a fallacy describing decision making based solely on quantitative observations (or metrics) and ignoring all other observations, including qualitative data.
Measure whatever can be measured
Disregard that which cannot be measured
Presume that which cannot be measured is not important
Presume that which cannot be measured does not exist.
The McNamara fallacy is a fallacy describing decision making based solely on quantitative observations (or metrics) and ignoring all other observations, including qualitative data.
https://en.wikipedia.org/wiki/McNamara_fallacy
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