Several channels receive 0 response

[williamky]

I often find that some channels receive 0 response. In which case, what is your preferred action to counter-act this with Robyn?

Would it be post-modelling adjustments, or to go back and force alterations in pre-processing or using hyperparams? I have scaled the data and obviously apply adstock params, but would like to know if it's worth using lagging or multiplicative features?