diff --git a/Makefile b/Makefile
index 1f9455eff0aec..772993ada2707 100644
--- a/Makefile
+++ b/Makefile
@@ -780,10 +780,6 @@ ifdef GGML_HIP
 
 	MK_CPPFLAGS += -DGGML_USE_HIP -DGGML_USE_CUDA
 
-ifdef GGML_HIP_UMA
-	MK_CPPFLAGS += -DGGML_HIP_UMA
-endif # GGML_HIP_UMA
-
 	MK_LDFLAGS += -L$(ROCM_PATH)/lib -Wl,-rpath=$(ROCM_PATH)/lib
 	MK_LDFLAGS += -L$(ROCM_PATH)/lib64 -Wl,-rpath=$(ROCM_PATH)/lib64
 	MK_LDFLAGS += -lhipblas -lamdhip64 -lrocblas
diff --git a/docs/build.md b/docs/build.md
index 3f1b043992545..c9027c0b580a5 100644
--- a/docs/build.md
+++ b/docs/build.md
@@ -259,8 +259,6 @@ You can download it from your Linux distro's package manager or from here: [ROCm
       cmake -S . -B build -DGGML_HIP=ON -DAMDGPU_TARGETS=gfx1030 -DCMAKE_BUILD_TYPE=Release \
       && cmake --build build --config Release -- -j 16
   ```
-  On Linux it is also possible to use unified memory architecture (UMA) to share main memory between the CPU and integrated GPU by setting `-DGGML_HIP_UMA=ON`.
-  However, this hurts performance for non-integrated GPUs (but enables working with integrated GPUs).
 
   To enhance flash attention performance on RDNA3+ or CDNA architectures, you can utilize the rocWMMA library by enabling the `-DGGML_HIP_ROCWMMA_FATTN=ON` option. This requires rocWMMA headers to be installed on the build system.
 
@@ -296,6 +294,10 @@ You can download it from your Linux distro's package manager or from here: [ROCm
 The environment variable [`HIP_VISIBLE_DEVICES`](https://rocm.docs.amd.com/en/latest/understand/gpu_isolation.html#hip-visible-devices) can be used to specify which GPU(s) will be used.
 If your GPU is not officially supported you can use the environment variable [`HSA_OVERRIDE_GFX_VERSION`] set to a similar GPU, for example 10.3.0 on RDNA2 (e.g. gfx1030, gfx1031, or gfx1035) or 11.0.0 on RDNA3.
 
+### Unified Memory
+
+On Linux it is possible to use unified memory architecture (UMA) to share main memory between the CPU and integrated GPU by setting environment variable `GGML_CUDA_ENABLE_UNIFIED_MEMORY=1`. However, this hurts performance for non-integrated GPUs (but enables working with integrated GPUs).
+
 ## Vulkan
 
 **Windows**
diff --git a/ggml/CMakeLists.txt b/ggml/CMakeLists.txt
index d33f843b417cf..438c2a7309191 100644
--- a/ggml/CMakeLists.txt
+++ b/ggml/CMakeLists.txt
@@ -170,7 +170,6 @@ option(GGML_HIP                             "ggml: use HIP"
 option(GGML_HIP_GRAPHS                      "ggml: use HIP graph, experimental, slow"         OFF)
 option(GGML_HIP_NO_VMM                      "ggml: do not try to use HIP VMM"                 ON)
 option(GGML_HIP_ROCWMMA_FATTN               "ggml: enable rocWMMA for FlashAttention"         OFF)
-option(GGML_HIP_UMA                         "ggml: use HIP unified memory architecture"       OFF)
 option(GGML_VULKAN                          "ggml: use Vulkan"                                OFF)
 option(GGML_VULKAN_CHECK_RESULTS            "ggml: run Vulkan op checks"                      OFF)
 option(GGML_VULKAN_DEBUG                    "ggml: enable Vulkan debug output"                OFF)
diff --git a/ggml/src/ggml-cuda/ggml-cuda.cu b/ggml/src/ggml-cuda/ggml-cuda.cu
index 4af1897017567..9ced466512788 100644
--- a/ggml/src/ggml-cuda/ggml-cuda.cu
+++ b/ggml/src/ggml-cuda/ggml-cuda.cu
@@ -96,31 +96,32 @@ int ggml_cuda_get_device() {
 
 static cudaError_t ggml_cuda_device_malloc(void ** ptr, size_t size, int device) {
     ggml_cuda_set_device(device);
-#if defined(GGML_USE_HIP) && defined(GGML_HIP_UMA)
-    auto res = hipMallocManaged(ptr, size);
-    if (res == hipSuccess) {
-        // if error we "need" to know why...
-        CUDA_CHECK(hipMemAdvise(*ptr, size, hipMemAdviseSetCoarseGrain, device));
-    }
-    return res;
-#else
-
-#if !defined(GGML_USE_HIP)
     cudaError_t err;
     if (getenv("GGML_CUDA_ENABLE_UNIFIED_MEMORY") != nullptr)
     {
         err = cudaMallocManaged(ptr, size);
+#if defined(GGML_USE_HIP)
+        if (err == hipSuccess) {
+            CUDA_CHECK(cudaMemAdvise(*ptr, size, hipMemAdviseSetCoarseGrain, device));
+        }
+
+        // fall back to cudaMalloc if not supported (e.g. on Windows)
+        if (err == hipErrorNotSupported) {
+            static bool warned_unsupported = false;
+            if (!warned_unsupported) {
+                GGML_LOG_WARN("hipMallocManaged unsupported, falling back to hipMalloc.\n");
+                warned_unsupported = true;
+            }
+
+            err = cudaMalloc(ptr, size);
+        }
+#endif // defined(GGML_USE_HIP)
     }
     else
     {
         err = cudaMalloc(ptr, size);
     }
     return err;
-#else
-    return cudaMalloc(ptr, size);
-#endif // !defined(GGML_USE_HIP)
-
-#endif
 }
 
 #if defined(GGML_USE_HIP) && defined(__HIP_PLATFORM_AMD__)
diff --git a/ggml/src/ggml-cuda/vendors/hip.h b/ggml/src/ggml-cuda/vendors/hip.h
index 420b41b8d652d..1a28831b7a96b 100644
--- a/ggml/src/ggml-cuda/vendors/hip.h
+++ b/ggml/src/ggml-cuda/vendors/hip.h
@@ -71,6 +71,8 @@
 #define cudaLaunchHostFunc hipLaunchHostFunc
 #define cudaMalloc hipMalloc
 #define cudaMallocHost(ptr, size) hipHostMalloc(ptr, size, hipHostMallocDefault)
+#define cudaMallocManaged hipMallocManaged
+#define cudaMemAdvise hipMemAdvise
 #define cudaMemcpy hipMemcpy
 #define cudaMemcpyAsync hipMemcpyAsync
 #define cudaMemcpyPeerAsync hipMemcpyPeerAsync
diff --git a/ggml/src/ggml-hip/CMakeLists.txt b/ggml/src/ggml-hip/CMakeLists.txt
index e3762649fd275..1fe8fe3b8d079 100644
--- a/ggml/src/ggml-hip/CMakeLists.txt
+++ b/ggml/src/ggml-hip/CMakeLists.txt
@@ -89,10 +89,6 @@ endif()
 
 add_compile_definitions(GGML_USE_HIP)
 
-if (GGML_HIP_UMA)
-    add_compile_definitions(GGML_HIP_UMA)
-endif()
-
 if (GGML_CUDA_FORCE_MMQ)
     add_compile_definitions(GGML_CUDA_FORCE_MMQ)
 endif()