Finish editorial

Author: jemgillam

src/pages/blog/2025-04-02-seeking-graphql-subject-matter-experts/index.mdx

@@ -16,8 +16,6 @@ Ideal candidates are experienced GraphQL professionals with deep technical insig
 
 If you fit one or more of these categories, apply today!
 
-
-
 * Engineers and leaders behind large GraphQL service providers
 * Industry experts with knowledge of GraphQL observability, telemetry and tracing
 * GraphQL working group members (including all subcommittees)
@@ -26,41 +24,49 @@ If you fit one or more of these categories, apply today!
 * Polyglot practitioners with a broad knowledge base across different ways of developing and deploying GraphQL
 * GraphQL security experts
 
-If you’d like to help curate the best GraphQL content, [fill in this form or get in touch with … ] 
+<div className="mt-8 flex justify-center">
+  <a
+    href="https://forms.gle/2ELscDLhMS7kf3x8A"
+    target="_blank"
+    rel="noreferrer"
+    className="bg-primary/85 px-20 py-4 text-center text-3xl font-semibold transition-colors hover:bg-primary/100 md:px-28"
+  >
+    Apply Now
+  </a>
+</div>
 
 ## Timeline
 
-**27th April: Call for Subject Matter Experts closes**
-
-4th May: Call for Speakers closes
-
-5th - 16th May: You’ll be contacted to onboard you to our Sessionize system
-
-**19th - 25th May: This is your week! You help to review the talk submissions**
-
-26th May - 8th June: Program committee build the schedule, guided heavily by your ratings
-
-11th June: Schedule published
-
-8th - 10th September: GraphQL Conference in Amsterdam 
-
+**27th April: Call for Subject Matter Experts closes**  
+4th May: Call for Speakers closes  
+5th - 16th May: You’ll be contacted to onboard you to our Sessionize system  
+**19th - 25th May: This is your week! You help to review the talk submissions**  
+26th May - 8th June: Program committee build the schedule, guided heavily by your ratings  
+11th June: Schedule published  
+8th - 10th September: GraphQL Conference in Amsterdam   
 
 ## The Talk Selection Process
 
 There are three groups involved in the talk selection process: 
 
-
-
 * The Technical Steering Committee (TSC)
 * The new Subject Matter Experts initiative (SMEs) ← This is YOU!
 * The Program Committee
 
-After the submission period ends, the TSC will have a short period of time to assess the viability of proposed talks and discount any which fall short of the selection criteria: talks which are vendor pitches or off topic will be rejected at this early stage. The TSC will then have a week to use a star rating system to rate the talks based on their quality and originality, as well as their importance to the GraphQL ecosystem. 
+After the submission period ends, the TSC will have a short period of time to assess the viability of proposed talks and discount any which fall short of the selection criteria: talks which are vendor pitches or off-topic will be rejected at this early stage. The TSC will then have a week to use a star rating system to rate the talks based on their quality and originality, as well as their importance to the GraphQL ecosystem. 
 
 In parallel, the SMEs will be given a selection of the talk proposals based on their subject matter areas. They will rate the talks using a comparison method, where groups of three talks are compared to each other. This will help identify which talks are the strongest fit for the conference based on subject relevance, originality, and potential audience engagement.
 
- 
 
 After these two rating methods, each talk will have two scores: a star rating from the TSC based on conference fit, and a rating from the SMEs reflecting subject content. The Program Committee will then start with the most highly rated talks and work to produce the schedule. Whilst the aim is to produce a schedule reflecting the TSC and SME ratings, the Program Committee will also act as a curator: making sure there is a good balance of talks from across different industries and affiliations, as well as looking at speaker diversity in terms of demographics and a balance between experienced and new speakers. 
 
-[repeat the CTA to fill in the SME form, or email contact] 
+<div className="mt-8 flex justify-center">
+  <a
+    href="https://forms.gle/2ELscDLhMS7kf3x8A"
+    target="_blank"
+    rel="noreferrer"
+    className="primary bg-primary/85 px-20 py-4 text-center text-3xl font-semibold transition-colors hover:bg-primary/100 md:px-28"
+  >
+    Apply to be an SME
+  </a>
+</div>