diff --git a/src/pages/community/foundation/local-initiative.mdx b/src/pages/community/foundation/local-initiative.mdx
index 7eb9410a7b..fd479d983e 100644
--- a/src/pages/community/foundation/local-initiative.mdx
+++ b/src/pages/community/foundation/local-initiative.mdx
@@ -63,6 +63,38 @@ shall not be referred to as "official", but are still encouraged to follow the
 guidelines that are applicable (in particular, the Code of Conduct and Brand
 Guidelines must still be honoured).
 
+### Local identity
+
+Locals are encouraged to use the name of their area in their Local name and identity.
+The area chosen to be in the Local name should be meaningfully "local." It should
+be culturally identified as a "local area," and at its largest should be a region that you
+can reasonably commute within by public or private transport for an evening event. Often
+this is a city, but we appreciate that's an imperfect simplification.
+
+<div className="dos">
+ - GraphQL San Francisco
+</div>
+<div className="donts">
+ - GraphQL California
+</div>
+
+If a brand or company wishes to be featured in the Local's identity, it must take secondary
+precedence after the local area name and GraphQL:
+
+<div className="grid md:grid-cols-2 md:gap-5">
+<div className="dos">
+ - London GraphQL sponsored by Acme
+ - London GraphQL hosted by Acme and Brand X
+ - <strong>London GraphQL</strong><br />sponsored by Acme
+- <strong>London GraphQL</strong><br />hosted by Acme and Brand X
+</div>
+<div className="donts">
+ - Acme GraphQL
+ - Acme presents London GraphQL
+ - London GraphQL<br />presented by <strong>Acme</strong>
+</div>
+</div>
+
 ## Support
 
 Each approved Local is entitled to request the following support for each