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docs/discounts/discounts_guide.md

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@@ -17,16 +17,16 @@ Discounts allow online stores to temporarily or permanently reduce prices on spe
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They can be used to encourage first-time purchases, reward loyal customers, promote new or slow-moving items, or drive sales during seasonal events.
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By displaying discounted prices clearly in the catalog or cart, businesses can create a sense of urgency, increase customer satisfaction, and ultimately boost revenue.
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[[= product_name =]] can be equipped with the Discounts [LTS update](editions.md#lts-updates), that introduces a highly extensible solution for building discounts.
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[[= product_name =]] can be equipped with the Discounts [LTS update](editions.md#lts-updates) that introduces a highly extensible solution for building discounts.
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Store managers can create general discounts that apply for products from the product catalog or specific discounts that apply for products in the customer's shopping cart.
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Once the target is selected, they can set the type of discount by choosing a discount calculation rule.
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Then they can use an extended set of conditions to decide when their discounts are applied.
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Out of the box, the Discounts module delivers two types of discounts:
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- "Fixed amount" - where a specified amount of money, for example, 5 Euro, is deducted from the base price of the product
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- "Percentage" - where a specified percentage, for example, 10%, is used to calculate the deducted amount from the product
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- **Fixed amount** - where a specified amount of money, for example, 5 Euro, is deducted from the base price of the product
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- **Percentage** - where a specified percentage, for example, 10%, is used to calculate the deducted amount from the product
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A selection of conditions used to limit the applicability of a discount is broader, and includes, for example, rules that check whether:
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## Availability
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Discounts are an opt-in capability available as an [LTS update](editions.md#lts-updates) starting with the v4.6.XX version of [[= product_name_com =]].
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Discounts are an opt-in capability available as an [LTS update](editions.md#lts-updates) starting with the v4.6.18 version of [[= product_name_com =]].
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To begin using Discounts, you must first [install the required packages and perform initial configuration](install_discounts.md).
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## How it works
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- **catalog** discounts are activated when browsing the product catalog and do not require any action from the customer to be activated
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- **cart discounts** are activated when browsing the [cart](cart.md) and may require entering a discount code to be activated
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A shopping cart can have multiple active discounts, but a specific product can only have a single discount applied at a time.
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A shopping cart can have multiple active discounts, but a specific product can only have a single discount applied to it at a time.
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When two or more discounts could be applied to a single product, the system evaluates the following properties to choose the right one:
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After choosing where the discount applies (catalog or cart), you can choose the discount type:
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- "Fixed amount" - where a specified amount of money, for example, 5 Euro, is deducted from the base price of the product
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- "Percentage" - where a specified percentage, for example, 10%, is used to calculate the deducted amount from the product
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- **Fixed amount** - where a specified amount of money, for example, 5 Euro, is deducted from the base price of the product
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- **Percentage** - where a specified percentage, for example, 10%, is used to calculate the deducted amount from the product
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Discounts are translatable and are valid for specific [regions](pim_guide.md#regions)and currencies.
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Discounts are translatable and are valid for specific [regions](pim_guide.md#regions) and currencies.
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They can be permanent or be active only in a specified time frame.
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The discount data is split into two parts:
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- name and description act internal information for the store managers
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- promotion information acts as additional information displayed to the customers
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- name and description add internal information for the store managers
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- promotion information add additional information displayed to the customers
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#### Target groups
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- minimum purchase quantity (per product)
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- minimum purchase amount (total cart value)
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- special discount codes
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- special [discount codes](#discount-codes)
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##### Discount codes
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Users with the appropriate permissions, governed by role-based policies, can control the lifecycle of Discounts by creating, editing, and deleting them.
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Additionally, Discount configurations can be enabled or disabled depending on the organization's needs.
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TODO
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![Discount management screen](img/discount_list.png)
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An intuitive Discounts interface displays a list of all available Discounts.
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Extending Discounts opens up new possibilities for building promotional campaigns that help move stock and attach customers.
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For example, [[= product_name =]] could apply a special discount when a customer places their 1st, 3rd, or 100th order in the storefront.
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This would encourages first-time purchases, repeat business, and long-term customer loyalty.
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This encourages first-time purchases, repeat business, and long-term customer loyalty.
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## Use cases
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