diff --git a/src/__tests__/LDClient-test.js b/src/__tests__/LDClient-test.js
index 55773e6..48cb574 100644
--- a/src/__tests__/LDClient-test.js
+++ b/src/__tests__/LDClient-test.js
@@ -618,6 +618,73 @@ describe('LDClient', () => {
       });
     });
 
+    it('emits change event, even for flag that has not changed, if that flag is part of an experiment', async () => {
+      const user = { key: 'user' };
+      const state0 = {
+        environment: 'env',
+        context: user,
+        flags: { flagkey: { value: 'value0' } },
+      };
+      const sp = stubPlatform.mockStateProvider(state0);
+
+      await withClient(null, { stateProvider: sp, sendEvents: false }, async client => {
+        await client.waitForInitialization(5);
+
+        expect(client.variation('flagkey')).toEqual('value0');
+
+        const state1 = {
+          flags: { flagkey: { value: 'value1' } },
+        };
+
+        const state2 = {
+          flags: { flagkey: { value: 'value1', reason: { inExperiment: true } } },
+        };
+
+        const gotChange = eventSink(client, 'change:flagkey');
+
+        sp.emit('update', state1);
+
+        const args = await gotChange.take();
+        expect(args).toEqual(['value1', 'value0']);
+
+        sp.emit('update', state2);
+
+        const args2 = await gotChange.take();
+        expect(args2).toEqual(['value1', 'value1']);
+      });
+    });
+
+    it('does not emit a change event if the flag value did not change and the value is not part of an experiment', async () => {
+      const user = { key: 'user' };
+      const state0 = {
+        environment: 'env',
+        context: user,
+        flags: { flagkey: { value: 'value0' } },
+      };
+      const sp = stubPlatform.mockStateProvider(state0);
+
+      await withClient(null, { stateProvider: sp, sendEvents: false }, async client => {
+        await client.waitForInitialization(5);
+
+        expect(client.variation('flagkey')).toEqual('value0');
+
+        const state1 = {
+          flags: { flagkey: { value: 'value1' } },
+        };
+
+        const gotChange = eventSink(client, 'change:flagkey');
+
+        sp.emit('update', state1);
+
+        const args = await gotChange.take();
+        expect(args).toEqual(['value1', 'value0']);
+
+        sp.emit('update', state1);
+
+        expect(gotChange.isEmpty()).toBeTruthy();
+      });
+    });
+
     it('disables identify()', async () => {
       const user = { key: 'user' };
       const user1 = { key: 'user1' };
diff --git a/src/index.js b/src/index.js
index 5b3c503..2f7a3ac 100644
--- a/src/index.js
+++ b/src/index.js
@@ -511,6 +511,37 @@ function initialize(env, context, specifiedOptions, platform, extraOptionDefs) {
     }
   }
 
+  /**
+   * Check if flags are part of an experiment.
+   *
+   * @param flags Flags to check if they are in an experiment.
+   * @returns True if any of the flags are in an experiment.
+   */
+  function hasExperimentation(...flags) {
+    return flags.some(flag => !!flag?.reason?.inExperiment);
+  }
+
+  /**
+   * Determine if a change notification should be emitted for the flag.
+   *
+   * A notification will be sent if the flag value changes, or if either of the evaluation reasons
+   * indicates the fla was part of an experiment.
+   *
+   * When transitioning between contexts, or during a flag update, it is possible that the flag
+   * value remains the same, but you may be entering or exiting an experiment. Additionally the
+   * value and the reason may be identical, but we still want to emit an event. This is because
+   * we want the developer to call variation on that flag, which they may only be doing in
+   * response to a change. Calling variation will result in an analytic event, which is how
+   * experiment exposures are tracked.
+   *
+   * @param oldFlag The old flag value.
+   * @param newFlag The new flag value.
+   * @returns True if a change notification should be emitted.
+   */
+  function shouldNotify(oldFlag, newFlag) {
+    return !utils.deepEquals(newFlag.value, oldFlag.value) || hasExperimentation(oldFlag, newFlag);
+  }
+
   // Returns a Promise which will be resolved when we have completely updated the internal flags state,
   // dispatched all change events, and updated local storage if appropriate. This Promise is guaranteed
   // never to have an unhandled rejection.
@@ -521,9 +552,9 @@ function initialize(env, context, specifiedOptions, platform, extraOptionDefs) {
       return Promise.resolve();
     }
 
-    for (const key in flags) {
+    for (const key of Object.keys(flags)) {
       if (utils.objectHasOwnProperty(flags, key) && flags[key]) {
-        if (newFlags[key] && !utils.deepEquals(newFlags[key].value, flags[key].value)) {
+        if (newFlags[key] && shouldNotify(flags[key], newFlags[key])) {
           changes[key] = { previous: flags[key].value, current: getFlagDetail(newFlags[key]) };
         } else if (!newFlags[key] || newFlags[key].deleted) {
           changes[key] = { previous: flags[key].value };
@@ -531,6 +562,8 @@ function initialize(env, context, specifiedOptions, platform, extraOptionDefs) {
       }
     }
     for (const key in newFlags) {
+      // Above we handle flags that already existed. Here we handle flags that are in the new flags, but
+      // were not in the previous flags.
       if (utils.objectHasOwnProperty(newFlags, key) && newFlags[key] && (!flags[key] || flags[key].deleted)) {
         changes[key] = { current: getFlagDetail(newFlags[key]) };
       }