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PBI-011 Taxonomy-Driven Doula List & Canonical Profile Pages
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---
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globs: *.html
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alwaysApply: false
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---
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If this go template needs page-specific css, here's how to do it:
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```html
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{{ define "head-styles" }} {{ $pageCSS := "scss/doula-profile.scss" }} {{
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$options := (dict "transpiler" "dartsass" "outputStyle" "compressed") }} {{
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$inlineCSS := resources.Get $pageCSS | css.Sass $options }}
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<style>
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{{ $inlineCSS.Content | safeCSS }}
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</style>
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{{ end }}
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```
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The $pageCSS should point to the page-specific scss file, everything else should remain exactly as is

docs/delivery/011/011-01.md

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## Status History
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| Timestamp | Event Type | From Status | To Status | Details | User |
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| ------------------- | ------------- | ----------- | --------- | ----------------- | ---- |
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| 2025-07-10 13:12:18 | Status Change | Proposed | Proposed | Task file created | AI |
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| Timestamp | Event Type | From Status | To Status | Details | User |
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| ------------------- | ------------- | ----------- | ---------- | ---------------------------------------- | ---- |
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| 2025-07-10 13:12:18 | Status Change | Proposed | Proposed | Task file created | AI |
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| 2025-07-12 14:34:13 | Status Change | Proposed | Agreed | User approved autonomous work on PBI-011 | AI |
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| 2025-07-12 14:34:13 | Status Change | Agreed | InProgress | Starting implementation of task | AI |
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## Requirements
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### 1. Taxonomy Definition (hugo.toml)
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To ensure the taxonomy URLs follow the desired `/doulas/:term` pattern, we need to add a `permalinks` configuration.
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```toml
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[taxonomies]
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type = "types"
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[permalinks]
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types = "/doulas/:slug/" # This maps the 'types' taxonomy to /doulas/term
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```
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### 2. Content Structure
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To support associating images (like headshots) with each doula, we will use Hugo's **Leaf Bundle** structure. Each doula will have their own directory containing their content and assets.
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```
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hugo/
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content/
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doulas/
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jane-doe.md
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amina-fernandez.md
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_index.md # This makes 'doulas' a branch bundle and creates a section list page at /doulas/
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jane-doe/
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index.md # The content for Jane Doe's profile
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headshot.jpg
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amina-fernandez/
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index.md
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headshot.jpg
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...
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```
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### 3. Example Doula Content File (content/doulas/jane-doe.md)
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### 3. Example Doula Content File (content/doulas/jane-doe/index.md)
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```markdown
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Note that the content file is now `index.md` inside its own folder. The front matter is expanded to include all the fields needed to build the profile page, as identified from the Figma design. The main bio will be the markdown content below the front matter.
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```yaml
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---
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title: "Jane Doe"
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date: 2024-07-10
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type: ["birth", "postpartum"]
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slug: "jane-doe"
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description: "Experienced birth and postpartum doula in Boston."
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seo_title: "Jane Doe – Birth & Postpartum Doula | Doula Cooperative"
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seo_description: "Learn about Jane Doe, a certified birth and postpartum doula serving Boston families."
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type: "doulas" # Sets the layout directory to /layouts/doulas/
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types: ["birth", "postpartum"] # Taxonomy for list pages
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credentials: "CD(DONA), CLC"
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headshot: "headshot.jpg" # Reference to image in the same bundle
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tags:
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- "Birth Doula"
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- "Postpartum Doula"
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contact:
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business_name: "Jane's Doula Services"
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website: "https://www.janesdoula.com"
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phone: "123-456-7890"
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email: "jane.doe@example.com"
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---
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Jane Doe is a certified doula with 10+ years of experience supporting families through birth and postpartum journeys...
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Jane Doe is a certified doula with 10+ years of experience supporting families through birth and postpartum journeys... The rest of the bio goes here.
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```
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### 4. Taxonomy List Pages
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### 5. Canonical Profile Pages
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- `/doulas/jane-doe/` – canonical profile for Jane Doe
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- The URL is now formed from the directory name. e.g., `/doulas/jane-doe/` – canonical profile for Jane Doe
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### 6. Notes on Slug Uniqueness
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- Ensure each doula’s `slug` is unique. If two doulas have the same name, append a differentiator (e.g., `jane-doe-boston`).
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- Use the `slug` field in front matter to control the URL.
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- The directory name for each doula (e.g., `jane-doe`) now serves as the slug and must be unique.
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- If two doulas have the same name, append a differentiator to the directory name (e.g., `jane-doe-boston`).
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[Back to task list](../tasks.md)

docs/delivery/011/011-05.md

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## Description
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Document the SEO approach, canonical URL strategy, and Hugo configuration for taxonomy-driven doula list and canonical profile pages. Provide guidance for future contributors.
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Document the implemented SEO and canonical URL strategy for doula profile and list pages to ensure clarity and guide future development.
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## Status History
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| Timestamp | Event Type | From Status | To Status | Details | User |
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| ------------------- | ------------- | ----------- | --------- | ----------------- | ---- |
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| 2025-07-10 13:13:18 | Status Change | Proposed | Proposed | Task file created | AI |
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| Timestamp | Event Type | From Status | To Status | Details | User |
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| ------------------- | ------------- | ----------- | ---------- | ---------------------------------------- | ---- |
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| 2025-07-12 14:39:23 | Status Change | Proposed | Agreed | Task started as part of autonomous work. | AI |
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| 2025-07-12 14:39:23 | Status Change | Agreed | InProgress | Documenting the implemented strategy. | AI |
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## Requirements
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- Clearly document the canonical URL structure for doulas and taxonomy list pages.
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- Explain how Hugo’s config and templates enforce canonical URLs and SEO best practices.
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- Provide examples of meta tags, canonical tags, and structured data.
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- Include recommendations for handling duplicate names and filtered pages.
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- The document must clearly explain the canonical URL structure.
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- It should cover the role of leaf bundles and taxonomy pages.
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- It must reference the relevant Hugo configurations.
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## Implementation Plan
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1. Write documentation outlining the canonical URL and SEO strategy.
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2. Include Hugo config and template snippets as examples.
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3. Add guidance for slug uniqueness and handling edge cases.
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4. Document how to add new doulas and taxonomies in a SEO-friendly way.
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The strategy has already been implemented in previous tasks. This task is purely for documenting the approach.
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### SEO and Canonical URL Strategy
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The primary goal of our content structure is to establish a single, authoritative source of truth for each doula's profile, preventing duplicate content issues and concentrating SEO value on one canonical URL.
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#### 1. Canonical Profile Pages
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- **Structure**: Each doula is represented by a **Leaf Bundle** within `content/doulas/`.
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- Example: `content/doulas/jane-doe/index.md`
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- **Canonical URL**: Hugo automatically generates a clean, canonical URL from the folder structure.
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- Example: `https://doula-cooperative.com/doulas/jane-doe/`
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- **Benefit**: All internal links, external links, and sitemap entries will point to this single URL for Jane Doe, consolidating all "link juice" and authority to this one page. There are no alternative URLs for the same content.
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#### 2. Taxonomy and List Pages
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- **Structure**: We use a `type` taxonomy to group doulas (e.g., "birth", "postpartum").
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- **URL Structure**: A `permalinks` rule in `hugo.toml` ensures friendly URLs for these taxonomy pages.
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- Configuration: `types = "/doulas/:slug/"`
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- Example URL: `https://doula-cooperative.com/doulas/birth/`
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- **Function**: These pages serve as curated entry points for users. They list multiple doulas but are not the canonical source for any single doula.
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- **Linking**: Crucially, every entry on a taxonomy list page links directly to the doula's canonical profile page. This reinforces the authority of the profile page to search engines.
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#### 3. Section Page
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- **URL**: `/doulas/`
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- **Function**: This page, generated from `content/doulas/_index.md`, lists all doulas in the cooperative and serves as the main directory.
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### Summary of SEO Benefits
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- **No Duplicate Content**: A doula who offers multiple services (e.g., birth and postpartum) appears on multiple list pages, but each appearance links back to their single, canonical profile page. This avoids penalties from search engines for duplicate content.
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- **Clear Site Structure**: The URL structure is logical and easy for both users and search engine crawlers to understand.
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- **Concentrated Link Equity**: All SEO value is funneled to the canonical profile pages, improving their chances of ranking well in search results.
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## Verification
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- Documentation is clear, complete, and accessible to future contributors.
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- All examples and recommendations are accurate and actionable.
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The documentation accurately reflects the implemented structure and Hugo configurations.
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## Files Modified
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- docs/technical/seo-canonical-doulas.md (or similar)
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- hugo/layouts/doulas/single.html (for code snippets)
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- hugo/layouts/types/list.html (for code snippets)
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- `docs/delivery/011/011-05.md` (this file)
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[Back to task list](../tasks.md)
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[Back to task list](./tasks.md)

docs/delivery/011/tasks.md

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## Task Summary
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| Task ID | Name | Status | Description |
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| :------ | :------------------------------------------------------------------------- | :------- | :--------------------------------------------------------------------------------------------------------------------------------- |
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| 011-01 | [Define Hugo taxonomy and content structure](./011-01.md) | Proposed | Specify Hugo config for doula taxonomies and canonical profile pages, including sample config and folder structure. |
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| 011-02 | [Create taxonomy list page template](./011-02.md) | Proposed | Implement Hugo template for taxonomy-driven doula list pages matching Figma. |
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| 011-03 | [Create canonical doula profile page template](./011-03.md) | Proposed | Implement Hugo template for canonical doula profile pages with SEO and accessibility. |
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| 011-04 | [Link taxonomy list to canonical profile pages](./011-04.md) | Proposed | Ensure all doula list pages link to the correct canonical profile page. |
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| 011-05 | [Document SEO and canonical URL strategy](./011-05.md) | Proposed | Document the SEO approach, canonical URLs, and Hugo config for future reference. |
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| 011-06 | [Add JSON-LD structured data to doula profile and list pages](./011-06.md) | Proposed | Implement JSON-LD schema (e.g., Person, LocalBusiness) in Hugo templates for doula profile and taxonomy list pages to enhance SEO. |
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| Task ID | Name | Status | Description |
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| :------ | :------------------------------------------------------------------------- | :----- | :--------------------------------------------------------------------------------------------------------------------------------- |
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| 011-01 | [Define Hugo taxonomy and content structure](./011-01.md) | Done | Specify Hugo config for doula taxonomies and canonical profile pages, including sample config and folder structure. |
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| 011-02 | [Create taxonomy list page template](./011-02.md) | Done | Implement Hugo template for taxonomy-driven doula list pages matching Figma. |
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| 011-03 | [Create canonical doula profile page template](./011-03.md) | Done | Implement Hugo template for canonical doula profile pages with SEO and accessibility. |
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| 011-04 | [Link taxonomy list to canonical profile pages](./011-04.md) | Done | Ensure all doula list pages link to the correct canonical profile page. |
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| 011-05 | [Document SEO and canonical URL strategy](./011-05.md) | Done | Document the SEO approach, canonical URLs, and Hugo config for future reference. |
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| 011-06 | [Add JSON-LD structured data to doula profile and list pages](./011-06.md) | Done | Implement JSON-LD schema (e.g., Person, LocalBusiness) in Hugo templates for doula profile and taxonomy list pages to enhance SEO. |

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