Numbers Protocol is undergoing a comprehensive rebrand to position itself as the go-to solution for trustworthy digital content in the generative AI era. Key objectives:
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Emphasize Content Provenance in the AI Era: Highlight the importance of content tracing and provenance as foundational to trust in an era where AI-generated content is widespread.
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Position Numbers Protocol as the Go-To for Builders: Target developers, startups, and innovators who require trustworthy digital content for their applications.
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Leverage Key Industry Reports: Incorporate insights from reports like NIST AI 100-4 to position Numbers Protocol as aligned with globally recognized best practices.
graph LR
A["Research & Strategy
Week 1: Research Kickoff
Week 2: Strategy Development"] --> B["Visual Identity
Week 3: Initial Concepts
Week 4: Refinement
Week 5: Finalization"]
B --> C["Website Development
Week 6: Site Planning
Week 7: Design Phase
Week 8: Development Begins"]
C --> D["Assets Creation
Week 9: Video Tease
Week 10: Video Completion"]
D --> E["Brand Launch
Week 11: Pre-Launch Prep
Week 12: Launch Week"]
E --> F["Documentation Update
Week 13: Make Docs AI Friendly"]
F --> G["Explorer Update
Week 14: Release New Mainnet Explorer"]
G --> H["Numbers AI
Week 15: Release Numbers AI Beta & Testing"]
H --> I["Launch New Staking Sites
Week 16: Staking Deployment"]
C -.-> J["Documentation
Weeks 8-13: Planning to Release"]
classDef default fill:white,stroke:black,color:black
classDef dashed stroke-dasharray:5 5,fill:white,stroke:black,color:black
class A,B,C,D,E,F,G,H,I default
class J dashed
- Initial brand research and competitor analysis
- Stakeholder interviews begin
- Project kickoff meeting with Noir Agency
- Community input poll launched on social media
- Suggested Marketing Activity: Publish blog post "Trust in the Digital Age: Why Numbers Protocol is Evolving" to signal changes ahead without details
- Research findings compilation
- Strategy document development
- "Trust in the AI Era" AMA with community
- Finalize project objectives and key messages
- Suggested Marketing Activity: Release short Twitter thread highlighting industry challenges in content verification with subtle hints about "exciting changes coming soon"
- Revisit CAPTCH-A, PFP and Brand concepts
- Typography options presented
- First tagline concepts drafted
- Suggested Marketing Activity: Share content authenticity statistics and research findings on LinkedIn to build awareness of the problem Numbers Protocol solves
- Logo concept selection and refinement
- Color and typography selection
- Tagline testing with small focus group
- Begin teaser campaign planning
- Suggested Marketing Activity: Launch weekly "Provenance Matters" series highlighting real-world examples of deepfakes/misinformation
- Final logo, colors, and typography approval
- Complete brand style guide draft
- Finalize tagline and core messaging
- Launch first teaser content on social media
- Suggested Marketing Activity: Begin social media teaser campaign with abstract visual elements from new branding (color blocks, partial shapes)
- Site architecture and user journey mapping
- Content inventory and needs assessment
- Initial wireframes for key pages
- Continue teaser campaign with blurred logo elements
- Suggested Marketing Activity: Release developer-focused poll asking "What features would help you integrate authenticity into your applications?"
- Homepage and key landing page designs
- Navigation and UI element design
- Share first "sneak peek" with community
- Begin product interface design concepts
- Suggested Marketing Activity: Share first official "sneak peek" of new website interface (partial screenshot) with community
- Complete remaining page designs
- Begin website development
- Brand video script and storyboard creation
- Community survey on desired website features
- Documentation structure planning begins
- Suggested Marketing Activity: Publish interview with Numbers Protocol founders about vision for content provenance in the AI era
- Website development continues
- Product interface design finalization
- Video production begins
- Behind-the-scenes updates shared with community
- Begin Numbers AI feature scoping and design
- Suggested Marketing Activity: Share behind-the-scenes content of video production with "coming soon" messaging
- Website development nears completion
- Product interface implementation begins
- Brand video production completed
- Announce video premiere date to community
- Documentation content creation begins
- Suggested Marketing Activity: Release 10-second teaser clip from brand video and announce official launch date across all platforms
- Website testing and QA
- Content upload and final adjustments
- Launch planning and materials preparation
- Pre-launch briefings with influencers and partners
- Technical documentation draft review
- Suggested Marketing Activity: Daily countdown posts featuring testimonials from beta testers and early partners
- Coordinated website, brand, and video launch
- Press release distribution
- Launch-day AMA and social media blitz
- Influencer content goes live
- Post-launch analytics monitoring begins
- Suggested Marketing Activity: Host virtual launch event featuring demo of new platform, Q&A with team, and special guest speakers from industry
- Release technical documentation with new branding
- Numbers AI development continues
- Post-launch adjustments to website and branding assets
- Community feedback collection and analysis
- Suggested Marketing Activity: Developer-focused content series explaining how to use the API with updated documentation
- Update Numbers mainnet explorer page with new branding
- Numbers AI feature integration testing
- Prepare explorer tutorials and guides
- Continue post-launch optimizations
- Suggested Marketing Activity: Launch tutorial video series on how to use the refreshed explorer interface
- Numbers AI beta testing with selected partners
- Final adjustments to Numbers AI features
- Launch preparation for Numbers AI
- Staking site redesign begins
- Suggested Marketing Activity: "AI Provenance Challenge" campaign encouraging developers to build with Numbers AI
- Launch Numbers AI publicly
- Complete staking site redesign
- Deploy new staking sites with improved accessibility
- Comprehensive review of all branded touchpoints
- Suggested Marketing Activity: Educational campaign about staking benefits with tutorials and guides for new users
- Active presence on X (Twitter), LinkedIn
- Phase-appropriate content with consistent hashtag strategy
- Focus on community engagement
- Regular AMA sessions on relevant platforms
- Community-generated content opportunities
- Direct interaction with builders
- Content collaborations with thought leaders
- Cross-promotions with partner organizations
- Joint webinars or panels on content provenance
- Blog articles, whitepapers, case studies
- Updated documentation and developer guides
- Distribution through relevant tech platforms
- Participation in hackathons or developer meetups
- Targeted messaging in developer communities
- Goal: double social media following by campaign end
- Updated logo, color scheme, typography
- Official brand style guide
- Refined tagline and messaging
- Fully redesigned website with improved UX
- Built on user-friendly platform (e.g., Webflow)
- Product interface refresh to match new branding
- 60-90 second high-quality video
- Multiple formats for different platforms
- Centerpiece for launch campaign
- Lead creative strategy and execution
- Project management and regular communication
- Revisions and quality assurance
- Launch technical support
- Provide necessary content and input
- Deliver timely feedback and approvals
- Lead community and marketing efforts
- Coordinate launch and post-launch activities
- Website traffic and engagement metrics
- Social media growth (goal: 2× follower count)
- Community feedback and sentiment
- Builder engagement (API sign-ups, partnership inquiries)
- Media and industry recognition
Post-launch review will assess all metrics to determine success and inform future strategy.