Clean up and standardize

Author: RichardLitt

README.md

@@ -1,16 +1,27 @@
-## plotly.py
-##### an interactive, browser-based charting library for python
+# plotly.py
+
+> An interactive, browser-based graphing library for Python :sparkles:
 
 Plotly for Python is now entirely open source, free, and self-hosted.
 
 [![](https://plot.ly/~chriddyp/1825/.png)](https://plot.ly/~chriddyp/1825.embed)
 
 [![](https://plot.ly/~chriddyp/1780/.png)](https://plot.ly/~chriddyp/1780.embed)
 
-### [Documentation](https://plot.ly/python)
+## [Documentation](https://plot.ly/python)
+
+Take a look at [the website docs](https://plot.ly/python).
+
+Or, check out the [README.rst](README.rst) for more.
 
-### Contributing
+## Contribute
 
 Heck yeah! We've got suggestions! We've got guides!
 
-Checkout [`contributing.md`](https://github.com/plotly/python-api/blob/master/contributing.md).
+Check out [`contributing.md`](https://github.com/plotly/python-api/blob/master/contributing.md).
+
+Also, all interactions with Plotly are governed by the [Code of Conduct](CODE_OF_CONDUCT.md). Just saying. 
+
+## License
+
+[MIT](LICENSE.txt) © 2016-2017 Plotly, Inc.