diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 6e74b783d..85d98b387 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -31,14 +31,21 @@ If changes are made to any Go code (like in the `controllers` dir for example),
  - This will check and build/compile the modified code
 
 For building and pushing a new version of the operator image:
- - `make image-build -e IMG=<image-repo/image-name>`
- - `make image-push -e IMG<image-repo/image-name>`
+ - `make image-build -e IMAGE_TAG_BASE=<image-repo/image-name> VERSION=<semver>`
+ - `make image-push -e IMAGE_TAG_BASE=<image-repo/image-name> VERSION=<semver>`
 
 For deploying onto a cluster:
  - First, either set `KUBECONFIG` or ensure you are logged into a cluster in your environment
  - `make install`
  - `make deploy -e IMG=<image-repo/image-name>`
 
+For building and pushing a new version of the bundled operator image:
+ - `make bundle-build -e IMAGE_TAG_BASE=<image-repo/image-name> VERSION=<new semver> PREVIOUS_VERSION=<semver to replace>`
+ - `make bundle-push -e IMAGE_TAG_BASE=<image-repo/image-name> VERSION=<new semver> PREVIOUS_VERSION=<semver to replace>`
+
+To create a new openshift-community-operator-release:
+ - `make openshift-community-operator-release -e IMAGE_TAG_BASE=<image-repo/image-name> VERSION=<new semver> PREVIOUS_VERSION=<semver to replace>`
+
 ## Testing
 The CodeFlare Operator currently has unit tests and pre-commit checks
  - To enable and view pre-commit checks: `pre-commit install`
diff --git a/Makefile b/Makefile
index ffbcf3905..d5ce65fdc 100644
--- a/Makefile
+++ b/Makefile
@@ -6,8 +6,8 @@
 # best if we could detect this. If we cannot, we need to document it somewhere.
 # then we can add a patch in the `PHONY: bundle`
 
-PREVIOUS_VERSION ?= 0.0.3
-VERSION ?= 0.0.4
+PREVIOUS_VERSION ?= 0.0.0-dev
+VERSION ?= 0.0.0-dev
 
 # INSTASCALE_VERSION defines the default version of the InstaScale controller
 INSTASCALE_VERSION ?= v0.0.4
@@ -170,6 +170,7 @@ uninstall: manifests kustomize ## Uninstall CRDs from the K8s cluster specified
 deploy: manifests kustomize ## Deploy controller to the K8s cluster specified in ~/.kube/config.
 	cd config/manager && $(KUSTOMIZE) edit set image controller=${IMG}
 	$(KUSTOMIZE) build config/default | kubectl apply -f -
+	git restore config/*
 
 .PHONY: undeploy
 undeploy: ## Undeploy controller from the K8s cluster specified in ~/.kube/config. Call with ignore-not-found=true to ignore resource not found errors during deletion.
@@ -241,6 +242,7 @@ bundle: defaults manifests kustomize install-operator-sdk ## Generate bundle man
 	cd config/manifests && $(KUSTOMIZE) edit add patch --patch '[{"op":"add", "path":"/spec/replaces", "value": "codeflare-operator.v$(PREVIOUS_VERSION)" }]' --kind ClusterServiceVersion
 	$(KUSTOMIZE) build config/manifests | $(OPERATOR_SDK) generate bundle $(BUNDLE_GEN_FLAGS)
 	$(MAKE) validate-bundle
+	git restore config/*
 
 .PHONY: bundle-build
 bundle-build: bundle ## Build the bundle image.
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 145fc38d9..538c69f29 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -10,7 +10,3 @@ configMapGenerator:
   name: manager-config
 apiVersion: kustomize.config.k8s.io/v1beta1
 kind: Kustomization
-images:
-- name: controller
-  newName: quay.io/project-codeflare/codeflare-operator
-  newTag: v0.0.2
diff --git a/config/manifests/kustomization.yaml b/config/manifests/kustomization.yaml
index ad366f2ef..954c255a0 100644
--- a/config/manifests/kustomization.yaml
+++ b/config/manifests/kustomization.yaml
@@ -7,10 +7,3 @@ resources:
 - ../scorecard
 apiVersion: kustomize.config.k8s.io/v1beta1
 kind: Kustomization
-patches:
-- patch: '[{"op":"add", "path":"/metadata/annotations/containerImage", "value": "quay.io/project-codeflare/codeflare-operator:v0.0.1" }]'
-  target:
-    kind: ClusterServiceVersion
-- patch: '[{"op":"add", "path":"/metadata/annotations/containerImage", "value": "quay.io/project-codeflare/codeflare-operator:v0.0.2" }]'
-  target:
-    kind: ClusterServiceVersion