|
| 1 | +--- |
| 2 | +kernelspec: |
| 3 | + name: python3 |
| 4 | + display_name: Python 3 |
| 5 | +--- |
| 6 | + |
1 | 7 | # Metrics
|
| 8 | + |
| 9 | +```{code-cell} python3 |
| 10 | +:tags: [remove-cell] |
| 11 | +
|
| 12 | +import datetime |
| 13 | +import json |
| 14 | +import os |
| 15 | +
|
| 16 | +import cartopy |
| 17 | +import google |
| 18 | +import matplotlib |
| 19 | +import matplotlib.cm as cm |
| 20 | +import matplotlib.colors as colors |
| 21 | +import matplotlib.pyplot as plt |
| 22 | +import numpy as np |
| 23 | +from google.analytics.data_v1beta import BetaAnalyticsDataClient |
| 24 | +from google.analytics.data_v1beta.types import DateRange, Dimension, Metric, RunReportRequest |
| 25 | +
|
| 26 | +# Project ID Numbers |
| 27 | +PORTAL_ID = '266784902' |
| 28 | +FOUNDATIONS_ID = '281776420' |
| 29 | +COOKBOOKS_ID = '324070631' |
| 30 | +
|
| 31 | +# Access Secrets |
| 32 | +PRIVATE_KEY_ID = os.environ.get('PRIVATE_KEY_ID') |
| 33 | +# Ensure GH secrets doesn't introduce extra '\' new line characters (related to '\' being an escape character) |
| 34 | +PRIVATE_KEY = os.environ.get('PRIVATE_KEY').replace('\\n', '\n') |
| 35 | +
|
| 36 | +credentials_dict = { |
| 37 | + 'type': 'service_account', |
| 38 | + 'project_id': 'cisl-vast-pythia', |
| 39 | + 'private_key_id': PRIVATE_KEY_ID, |
| 40 | + 'private_key': PRIVATE_KEY, |
| 41 | + 'client_email': '[email protected]', |
| 42 | + 'client_id': '113402578114110723940', |
| 43 | + 'auth_uri': 'https://accounts.google.com/o/oauth2/auth', |
| 44 | + 'token_uri': 'https://oauth2.googleapis.com/token', |
| 45 | + 'auth_provider_x509_cert_url': 'https://www.googleapis.com/oauth2/v1/certs', |
| 46 | + 'client_x509_cert_url': 'https://www.googleapis.com/robot/v1/metadata/x509/pythia-metrics-api%40cisl-vast-pythia.iam.gserviceaccount.com', |
| 47 | + 'universe_domain': 'googleapis.com', |
| 48 | +} |
| 49 | +
|
| 50 | +try: |
| 51 | + client = BetaAnalyticsDataClient.from_service_account_info(credentials_dict) |
| 52 | +except google.auth.exceptions.MalformedError as e: |
| 53 | + print('Malformed Error:', repr(e)) |
| 54 | + # Insight into reason for failure without exposing secret key |
| 55 | + # 0: Secret not found, else malformed |
| 56 | + # 706: extra quote, 732: extra '\', 734: both |
| 57 | + print('Length of PRIVATE_KEY:', len(PRIVATE_KEY)) |
| 58 | +
|
| 59 | +pre_project_date = '2020-03-31' |
| 60 | +``` |
| 61 | + |
| 62 | + |
| 63 | +Last Updated: {eval}`str(datetime.datetime.now())` |
| 64 | + |
| 65 | +This metrics page provides an overview of user activity collected by Google Analytics across the three pillars of Project Pythia: our portal which includes information about the project as well as our resource gallery, our Foundations book, and our Cookbooks gallery. Information is either all-time (from a pre-project start date of March 2020) or year-to-date as indicated and is updated nightly to provide real-time and automated insights into our engagement, impact, and audience reach. If you would like to request a different metrics analysis, timeframe, or view, please [open a GitHub issue](https://github.com/ProjectPythia/projectpythia.github.io/issues/new/choose). |
| 66 | + |
| 67 | +## Table of Total Active Users by Project |
| 68 | + |
| 69 | +```{code-cell} python3 |
| 70 | +:tags: [remove-cell] |
| 71 | +
|
| 72 | +def _format_rounding(value): |
| 73 | + """ |
| 74 | + Helper function for rounding string displays. 1,232 -> 1.2K |
| 75 | + """ |
| 76 | + return f'{round(value / 1000, 1):.1f}K' |
| 77 | +
|
| 78 | +
|
| 79 | +# The rest of this file alternates between functions for requesting information from Google Analytics |
| 80 | +# And functions that use that request image to form either a .json or a .png file to be used in write-metrics-md.py |
| 81 | +def _run_total_users_report(property_id): |
| 82 | + """ |
| 83 | + Function for requesting cumulative active users from a project since project start. |
| 84 | + """ |
| 85 | + request = RunReportRequest( |
| 86 | + property=f'properties/{property_id}', |
| 87 | + dimensions=[], |
| 88 | + metrics=[Metric(name='activeUsers')], |
| 89 | + date_ranges=[DateRange(start_date=pre_project_date, end_date='today')], |
| 90 | + ) |
| 91 | + response = client.run_report(request) |
| 92 | +
|
| 93 | + total_users = 0 |
| 94 | + for row in response.rows: |
| 95 | + total_users += int(row.metric_values[0].value) |
| 96 | +
|
| 97 | + return _format_rounding(total_users) |
| 98 | +``` |
| 99 | + |
| 100 | +This table displays the total active users of our 3 Pythia projects over the life of Project Pythia. Google analytics defines active users as the number of unique people who have visited the site and met certain [engagement requirements](https://support.google.com/analytics/answer/9234069?sjid=8697784525616937194-NC). You can read more from the [GA4 "Understand User Metrics" documentation](https://support.google.com/analytics/answer/12253918?hl=en). |
| 101 | + |
| 102 | +```{code-cell} python3 |
| 103 | +:tags: [remove-cell] |
| 104 | +
|
| 105 | +portal_users = _run_total_users_report(PORTAL_ID) |
| 106 | +foundations_users = _run_total_users_report(FOUNDATIONS_ID) |
| 107 | +cookbooks_users = _run_total_users_report(COOKBOOKS_ID) |
| 108 | +``` |
| 109 | + |
| 110 | +(table-total-users)= |
| 111 | +| Project | All-Time Users | |
| 112 | +| ----------- | ------------------------- | |
| 113 | +| Portal | {eval}`portal_users` | |
| 114 | +| Foundations | {eval}`foundations_users` | |
| 115 | +| Cookbooks | {eval}`cookbooks_users` | |
| 116 | + |
| 117 | +## Chart of Active Users by Project Since Year Start |
| 118 | + |
| 119 | +```{code-cell} python3 |
| 120 | +:tags: [remove-cell] |
| 121 | +
|
| 122 | +def _run_active_users_this_year(property_id): |
| 123 | + """ |
| 124 | + Function for requesting active users by day from a project since year start. |
| 125 | + """ |
| 126 | + current_year = datetime.datetime.now().year |
| 127 | + start_date = f'{current_year}-01-01' |
| 128 | +
|
| 129 | + request = RunReportRequest( |
| 130 | + property=f'properties/{property_id}', |
| 131 | + dimensions=[Dimension(name='date')], |
| 132 | + metrics=[Metric(name='activeUsers')], |
| 133 | + date_ranges=[DateRange(start_date=start_date, end_date='today')], |
| 134 | + ) |
| 135 | + response = client.run_report(request) |
| 136 | +
|
| 137 | + dates = [] |
| 138 | + user_counts = [] |
| 139 | + for row in response.rows: |
| 140 | + date_str = row.dimension_values[0].value |
| 141 | + date = datetime.datetime.strptime(date_str, '%Y%m%d') |
| 142 | + dates.append(date) |
| 143 | + user_counts.append(int(row.metric_values[0].value)) |
| 144 | +
|
| 145 | + # Days need to be sorted chronologically |
| 146 | + return zip(*sorted(zip(dates, user_counts), key=lambda x: x[0])) |
| 147 | +
|
| 148 | +
|
| 149 | +def plot_projects_this_year(PORTAL_ID, FOUNDATIONS_ID, COOKBOOKS_ID): |
| 150 | + """ |
| 151 | + Function for taking year-to-date active users by day and plotting it for each project. |
| 152 | + """ |
| 153 | + portal_dates, portal_users = _run_active_users_this_year(PORTAL_ID) |
| 154 | + foundations_dates, foundations_users = _run_active_users_this_year(FOUNDATIONS_ID) |
| 155 | + cookbooks_dates, cookbooks_users = _run_active_users_this_year(COOKBOOKS_ID) |
| 156 | +
|
| 157 | + # Plotting code |
| 158 | + plt.figure(figsize=(10, 5.5)) |
| 159 | + plt.title('Year-to-Date Pythia Active Users', fontsize=15) |
| 160 | +
|
| 161 | + plt.plot(portal_dates, portal_users, color='purple', label='Portal') |
| 162 | + plt.plot(foundations_dates, foundations_users, color='royalblue', label='Foundations') |
| 163 | + plt.plot(cookbooks_dates, cookbooks_users, color='indianred', label='Cookbooks') |
| 164 | +
|
| 165 | + plt.legend(fontsize=12, loc='upper right') |
| 166 | +
|
| 167 | + plt.xlabel('Date', fontsize=12) |
| 168 | + plt.show() |
| 169 | +
|
| 170 | +``` |
| 171 | + |
| 172 | +This line plot displays active users for our 3 Pythia projects (Portal in purple, Foundations in blue, and Cookbooks in salmon) since January 1st of the current year. |
| 173 | + |
| 174 | +```{code-cell} python3 |
| 175 | +:tags: [remove-input] |
| 176 | +:name: plot-active-users |
| 177 | +:caption: Chart of active users by project since year start. |
| 178 | +
|
| 179 | +plot_projects_this_year(PORTAL_ID, FOUNDATIONS_ID, COOKBOOKS_ID) |
| 180 | +``` |
| 181 | + |
| 182 | +## Chart of Top 5 Pages by Project |
| 183 | + |
| 184 | +```{code-cell} python3 |
| 185 | +:tags: [remove-cell] |
| 186 | +
|
| 187 | +def _run_top_pages_report(property_id): |
| 188 | + """ |
| 189 | + Function for requesting top 5 pages from a project. |
| 190 | + """ |
| 191 | + request = RunReportRequest( |
| 192 | + property=f'properties/{property_id}', |
| 193 | + dimensions=[Dimension(name='pageTitle')], |
| 194 | + date_ranges=[DateRange(start_date=pre_project_date, end_date='today')], |
| 195 | + metrics=[Metric(name='screenPageViews')], |
| 196 | + ) |
| 197 | + response = client.run_report(request) |
| 198 | +
|
| 199 | + views_dict = {} |
| 200 | + for row in response.rows: |
| 201 | + page = row.dimension_values[0].value |
| 202 | + views = int(row.metric_values[0].value) |
| 203 | + views_dict[page] = views |
| 204 | +
|
| 205 | + # Sort by views and grab the top 5 |
| 206 | + top_pages = sorted(views_dict.items(), key=lambda item: item[1], reverse=True)[:5] |
| 207 | + # String manipulation on page titles "Cartopy - Pythia Foundations" -> "Cartopy" |
| 208 | + pages = [page.split('—')[0] for page, _ in top_pages] |
| 209 | + views = [views for _, views in top_pages] |
| 210 | +
|
| 211 | + # Reverse order of lists, so they'll plot with most visited page on top (i.e. last) |
| 212 | + return pages[::-1], views[::-1] |
| 213 | +def plot_top_pages(PORTAL_ID, FOUNDATIONS_ID, COOKBOOKS_ID): |
| 214 | + """ |
| 215 | + Function that takes the top 5 viewed pages for all 3 projects and plot them on a histogram. |
| 216 | + """ |
| 217 | + portal_pages, portal_views = _run_top_pages_report(PORTAL_ID) |
| 218 | + foundations_pages, foundations_views = _run_top_pages_report(FOUNDATIONS_ID) |
| 219 | + cookbooks_pages, cookbooks_views = _run_top_pages_report(COOKBOOKS_ID) |
| 220 | +
|
| 221 | + # Plotting code |
| 222 | + fig, ax = plt.subplots(figsize=(10, 5.5)) |
| 223 | + plt.title('All-Time Top Pages', fontsize=15) |
| 224 | +
|
| 225 | + y = np.arange(5) # 0-4 for Cookbooks |
| 226 | + y2 = np.arange(6, 11) # 6-10 for Foundations |
| 227 | + y3 = np.arange(12, 17) # 12-16 for Portal |
| 228 | +
|
| 229 | + bar1 = ax.barh(y3, portal_views, align='center', label='Portal', color='purple') |
| 230 | + bar2 = ax.barh(y2, foundations_views, align='center', label='Foundations', color='royalblue') |
| 231 | + bar3 = ax.barh(y, cookbooks_views, align='center', label='Cookbooks', color='indianred') |
| 232 | +
|
| 233 | + y4 = np.append(y, y2) |
| 234 | + y4 = np.append(y4, y3) # 0-4,6-19,12-6 for page labels to have a gap between projects |
| 235 | + pages = cookbooks_pages + foundations_pages + portal_pages # List of all pages |
| 236 | + ax.set_yticks(y4, labels=pages, fontsize=12) |
| 237 | +
|
| 238 | + # Adds round-formatted views label to end of each bar |
| 239 | + ax.bar_label(bar1, fmt=_format_rounding, padding=5, fontsize=10) |
| 240 | + ax.bar_label(bar2, fmt=_format_rounding, padding=5, fontsize=10) |
| 241 | + ax.bar_label(bar3, fmt=_format_rounding, padding=5, fontsize=10) |
| 242 | +
|
| 243 | + ax.set_xscale('log') |
| 244 | + ax.set_xlim([10, 10**5]) # set_xlim must be after setting xscale to log |
| 245 | + ax.set_xlabel('Page Views', fontsize=12) |
| 246 | +
|
| 247 | + plt.legend(fontsize=12, loc='lower right') |
| 248 | + plt.show() |
| 249 | +``` |
| 250 | + |
| 251 | +This bar-chart displays the top 5 pages by project over the life of Project Pythia, as determined by screen page views. Screen page views refers to the number of times users viewed a page, including repeated visits. To learn more visit the [GA4 "API Dimensions & Metrics" page](https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema). |
| 252 | + |
| 253 | +```{code-cell} python3 |
| 254 | +:tags: [remove-input] |
| 255 | +:name: chart-top-five-pages |
| 256 | +:caption: Bar chart of the top five pages by project over the life of Project Pythia |
| 257 | +
|
| 258 | +plot_top_pages(PORTAL_ID, FOUNDATIONS_ID, COOKBOOKS_ID) |
| 259 | +``` |
| 260 | + |
| 261 | +## Map of Total Foundation Active Users by Country |
| 262 | + |
| 263 | +```{code-cell} python3 |
| 264 | +:tags: [remove-cell] |
| 265 | +
|
| 266 | +def _run_usersXcountry_report(property_id): |
| 267 | + """ |
| 268 | + Function for requesting users by country for a project. |
| 269 | + """ |
| 270 | + request = RunReportRequest( |
| 271 | + property=f'properties/{property_id}', |
| 272 | + dimensions=[Dimension(name='country')], |
| 273 | + metrics=[Metric(name='activeUsers')], |
| 274 | + date_ranges=[DateRange(start_date=pre_project_date, end_date='today')], |
| 275 | + ) |
| 276 | + response = client.run_report(request) |
| 277 | +
|
| 278 | + user_by_country = {} |
| 279 | + for row in response.rows: |
| 280 | + country = row.dimension_values[0].value |
| 281 | + users = int(row.metric_values[0].value) |
| 282 | + user_by_country[country] = user_by_country.get(country, 0) + users |
| 283 | +
|
| 284 | + return user_by_country |
| 285 | +def plot_usersXcountry(FOUNDATIONS_ID): |
| 286 | + """ |
| 287 | + Function for taking users by country for Pythia Foundations and plotting them on a map. |
| 288 | + """ |
| 289 | + users_by_country = _run_usersXcountry_report(FOUNDATIONS_ID) |
| 290 | +
|
| 291 | + # Google API Country names do not match Cartopy Country Shapefile names |
| 292 | + dict_api2cartopy = { |
| 293 | + 'Tanzania': 'United Republic of Tanzania', |
| 294 | + 'United States': 'United States of America', |
| 295 | + 'Congo - Kinshasa': 'Democratic Republic of the Congo', |
| 296 | + 'Bahamas': 'The Bahamas', |
| 297 | + 'Timor-Leste': 'East Timor', |
| 298 | + 'C\u00f4te d\u2019Ivoire': 'Ivory Coast', |
| 299 | + 'Bosnia & Herzegovina': 'Bosnia and Herzegovina', |
| 300 | + 'Serbia': 'Republic of Serbia', |
| 301 | + 'Trinidad & Tobago': 'Trinidad and Tobago', |
| 302 | + } |
| 303 | +
|
| 304 | + for key in dict_api2cartopy: |
| 305 | + users_by_country[dict_api2cartopy[key]] = users_by_country.pop(key) |
| 306 | +
|
| 307 | + # Sort by views and grab the top 10 countries for a text box |
| 308 | + top_10_countries = sorted(users_by_country.items(), key=lambda item: item[1], reverse=True)[:10] |
| 309 | + top_10_text = '\n'.join( |
| 310 | + f'{country}: {_format_rounding(value)}' for i, (country, value) in enumerate(top_10_countries) |
| 311 | + ) |
| 312 | +
|
| 313 | + # Plotting code |
| 314 | + fig = plt.figure(figsize=(10, 4)) |
| 315 | + ax = plt.axes(projection=cartopy.crs.PlateCarree(), frameon=False) |
| 316 | + ax.set_title('All-Time Pythia Foundations Users by Country', fontsize=15) |
| 317 | +
|
| 318 | + shapefile = cartopy.io.shapereader.natural_earth(category='cultural', resolution='110m', name='admin_0_countries') |
| 319 | + reader = cartopy.io.shapereader.Reader(shapefile) |
| 320 | + countries = reader.records() |
| 321 | +
|
| 322 | + colormap = plt.get_cmap('Blues') |
| 323 | + newcmp = colors.ListedColormap(colormap(np.linspace(0.2, 1, 128))) # Truncate colormap to remove white hues |
| 324 | + newcmp.set_extremes(under='grey') |
| 325 | +
|
| 326 | + norm = colors.LogNorm(vmin=1, vmax=max(users_by_country.values())) # Plot on log scale |
| 327 | + mappable = cm.ScalarMappable(norm=norm, cmap=newcmp) |
| 328 | +
|
| 329 | + # Loop through countries and plot their color |
| 330 | + for country in countries: |
| 331 | + country_name = country.attributes['SOVEREIGNT'] |
| 332 | + if country_name in users_by_country.keys(): |
| 333 | + facecolor = newcmp(norm(users_by_country[country_name])) |
| 334 | + ax.add_geometries( |
| 335 | + [country.geometry], |
| 336 | + cartopy.crs.PlateCarree(), |
| 337 | + facecolor=facecolor, |
| 338 | + edgecolor='white', |
| 339 | + linewidth=0.7, |
| 340 | + norm=matplotlib.colors.LogNorm(), |
| 341 | + ) |
| 342 | + else: |
| 343 | + ax.add_geometries( |
| 344 | + [country.geometry], cartopy.crs.PlateCarree(), facecolor='grey', edgecolor='white', linewidth=0.7 |
| 345 | + ) |
| 346 | +
|
| 347 | + # Add colorbar |
| 348 | + cax = fig.add_axes([0.05, -0.015, 0.7, 0.03]) # [x0, y0, width, height] |
| 349 | + cbar = fig.colorbar(mappable=mappable, cax=cax, spacing='uniform', orientation='horizontal', extend='min') |
| 350 | + cbar.set_label('Unique Users') |
| 351 | +
|
| 352 | + # Add top 10 countries text |
| 353 | + props = dict(boxstyle='round', facecolor='white', edgecolor='white') |
| 354 | + ax.text(1.01, 0.5, top_10_text, transform=ax.transAxes, fontsize=12, verticalalignment='center', bbox=props) |
| 355 | +
|
| 356 | + plt.show() |
| 357 | +``` |
| 358 | + |
| 359 | +This map displays the number of active users per country for Pythia Foundations for the entire life of Project Pythia. |
| 360 | + |
| 361 | +```{code-cell} python3 |
| 362 | +:tags: [remove-input] |
| 363 | +:name: map-active-users-country |
| 364 | +:caption: Map of the number of active users per country for Pythia Foundations for the entire life of Project Pythia. |
| 365 | +
|
| 366 | +plot_usersXcountry(FOUNDATIONS_ID) |
| 367 | +``` |
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