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customer-retention-analysis

Dataset from: https://www.kaggle.com/datasets/muhammadshahidazeem/customer-churn-dataset

Models used for churn prediction (implemented from scratch):

  1. Linear Regression
  2. Logistic Regression
  3. K-Nearest Neighbors

Respective Accuracies for the models:

  1. 82.73%
  2. 82.84%
  3. 90.25%

Ideas to get a better accuracy:

  1. Apply both Ridge and Lasso Regularization
  2. Hyperparameter tuning for:
    • Lambda
    • Alpha
    • Learning rate

Open to other suggestions!