diff --git a/.github/workflows/push-build-downstream.yaml b/.github/workflows/push-build-downstream.yaml
new file mode 100644
index 000000000000..a5b30138a90b
--- /dev/null
+++ b/.github/workflows/push-build-downstream.yaml
@@ -0,0 +1,54 @@
+name: Push Image Build Downstream
+on:
+  push:
+    branches:
+      - master
+      - release-*
+
+defaults:
+  run:
+    # reference: https://docs.github.com/en/actions/reference/workflow-syntax-for-github-actions#using-a-specific-shell
+    shell: bash --noprofile --norc -eo pipefail -x {0}
+
+permissions:
+  contents: read
+
+jobs:
+  push-image-to-container-registry:
+    runs-on: ubuntu-20.04
+    if: github.repository == 'red-hat-storage/rook'
+    steps:
+      - name: checkout
+        uses: actions/checkout@v4
+        with:
+          fetch-depth: 0
+
+      - uses: actions/setup-go@v5
+        with:
+          go-version: "1.21"
+
+        # docker/setup-qemu action installs QEMU static binaries, which are used to run builders for architectures other than the host.
+      - name: set up QEMU
+        uses: docker/setup-qemu-action@master
+        with:
+          platforms: all
+
+      - name: log in to container registry
+        uses: docker/login-action@v3
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_OCS_DEV_ROBOT_USER }}
+          password: ${{ secrets.QUAY_OCS_DEV_ROBOT_PASSWORD }}
+
+      # creating custom env var
+      - name: set env
+        run: |
+          echo "BRANCH_NAME=${GITHUB_REF##*/}" >> $GITHUB_ENV
+          echo "GITHUB_SHA=${GITHUB_SHA}" >> $GITHUB_ENV
+
+      - name: build and release
+        env:
+          BRANCH_NAME: ${{ env.BRANCH_NAME }}
+          GITHUB_SHA: $ {{ env.GITHUB_SHA }}
+        run: |
+          tests/scripts/build-release-downstream.sh
diff --git a/tests/scripts/build-release-downstream.sh b/tests/scripts/build-release-downstream.sh
new file mode 100755
index 000000000000..b74383271ef1
--- /dev/null
+++ b/tests/scripts/build-release-downstream.sh
@@ -0,0 +1,18 @@
+#!/usr/bin/env bash
+set -ex
+
+MAKE='make --debug=v --output-sync'
+
+# build and push rook image
+$MAKE build BUILD_REGISTRY=local
+build_image="local/ceph-amd64:latest"
+git_hash=$(git rev-parse --short "${GITHUB_SHA}")
+tag_image=quay.io/ocs-dev/rook-ceph:v${BRANCH_NAME}-$git_hash
+docker tag "$build_image" "$tag_image"
+docker push "$tag_image"
+
+# build and push rook bundle
+export ROOK_IMAGE=$tag_image
+make gen-csv
+DOCKERCMD=podman BUNDLE_IMAGE=quay.io/ocs-dev/rook-ceph-operator-bundle:${BRANCH_NAME}-$git_hash make bundle
+podman push quay.io/ocs-dev/rook-ceph-operator-bundle:"${BRANCH_NAME}"-"$git_hash"