diff --git a/dev/sg/internal/images/gcr.go b/dev/sg/internal/images/gcr.go
index 60ae438892f7..ba65079bd6e0 100644
--- a/dev/sg/internal/images/gcr.go
+++ b/dev/sg/internal/images/gcr.go
@@ -9,6 +9,7 @@ import (
 	"strings"
 
 	"github.com/opencontainers/go-digest"
+
 	"github.com/sourcegraph/sourcegraph/lib/errors"
 )
 
@@ -38,9 +39,8 @@ func (r *GCR) Org() string {
 }
 
 // Public returns if the registry is used for public purposes or not.
-// Right now, we never use GCR for public releases, so it's always false.
 func (r *GCR) Public() bool {
-	return false
+	return r.Org() == "sourcegraph-public-images"
 }
 
 // LoadToken gets the access-token to reach GCR through the environment.
@@ -76,7 +76,6 @@ func (r *GCR) fetchDigest(repo string, tag string) (digest.Digest, error) {
 		return "", err
 	}
 	return g, nil
-
 }
 
 // GetByTag returns a container repository, on that registry, for a given service at
diff --git a/dev/sg/sg_ops.go b/dev/sg/sg_ops.go
index 2799bd8d3691..5274060e7dda 100644
--- a/dev/sg/sg_ops.go
+++ b/dev/sg/sg_ops.go
@@ -56,8 +56,8 @@ var OpsUpdateImagesCommand = &cli.Command{
 		&cli.StringFlag{
 			Name: "registry",
 			Usage: `Sets the registry we want images to update to. If you specify "public" or "internal" as a value it will use:
-	- docker.io (public)
-	- us.gcr.io (internal)
+	- us-docker.pkg.dev/sourcegraph-public-images/sourcegraph-public-images (public)
+	- us.gcr.io/sourcegraph-dev (internal)
 	Alternatively, you can provide a custom registry of the format '<host>/<org>'.
 	`,
 			Value: "public",
@@ -194,7 +194,7 @@ func opsUpdateImages(
 			}
 			registry = gcr
 		case "public":
-			registry = images.NewDockerHub("sourcegraph", dockerUsername, dockerPassword)
+			registry = images.NewGCR("us-docker.pkg.dev", "sourcegraph-public-images/sourcegraph-public-images")
 		default:
 			parts := strings.SplitN(registryType, "/", 2)
 			if len(parts) < 2 {