diff --git a/content/branding_guidelines.md b/content/branding_guidelines.md
new file mode 100644
index 00000000..a2176cd8
--- /dev/null
+++ b/content/branding_guidelines.md
@@ -0,0 +1,80 @@
+---
+template: fullwidth.html
+title: Branding Guidelines
+---
+
+The following guidelines are made available for anyone who wants to use the Valkey logo and/or brand assets.
+
+It is important that these guidelines are followed so that people can easily identify all references to Valkey, and to ensure consistency.
+
+## Logo Overview
+
+{% logo_split_section(title="Primary Logo", image_url="/img/valkey-horizontal-color.svg", image_width="380px", image_alt="Valkey Horizontal Logo") %}
+ This is our primary logo and should be used wherever possible.
+{% end %}
+
+{% logo_split_section(title="Stacked Logo", image_url="/img/valkey-stacked-color.svg", image_width="250px", image_alt="Valkey Stacked Logo") %}
+ In the instance where the primary logo can not be used, the stacked variation is acceptable.
+{% end %}
+
+
+
+{% logo_single_section(
+ title="Color Variations",
+ image_width="320px",
+ image1_url="/img/valkey-horizontal-black.svg",
+ image1_alt="Valkey Horizontal Black Logo",
+ image2_url="/img/valkey-horizontal-color-light.svg",
+ image2_alt="Valkey Horizontal Light Logo"
+ ) %}
+ In the instance where the full color logo can not be used, there are two variations available.
+{% end %}
+
+
+
+{% logo_split_section(title="Spacing", image_url="/img/valkey-spacing-example.png", image_width="320px", image_alt="Valkey Logo Spacing Example") %}
+Always preserve clear space around the Valkey logo. It is required to provide clarity and breathing room.
+{% end %}
+
+{% logo_split_section(title="Color", image_url="/img/valkey-horizontal-incorrect.svg", image_width="320px", image_alt="Valkey Logo Incorrect Color Example") %}
+Changing the logo color is strictly not permitted. The Valkey logo should be used in its full color option or all-black or all-white when required.
+{% end %}
+
+
+
+{% logo_split_section(title="Elements", image_url="/img/valkey-horizontal-modified.svg", image_width="320px", image_alt="Valkey Logo Element Modification") %}
+ Changing the Valkey logo elements is strictly not permitted.
+{% end %}
+
+{% logo_split_section(title="Scaling", image_url="/img/valkey-horizontal-squashed.svg", image_width="320px", image_alt="Valkey Logo Scaling Modification") %}
+ Scaling or stretching the Valkey logo away from its normal proportions is strictly not permitted.
+{% end %}
+
+
+## Color Palette
+
+
+Primary Color Palette
+
+{{ palette_entry(palette_hex="#6983FF", palette_rgb="110 129 246", palette_cmyk="63 51 0 0", palette_pantone="Pantone 2718 C") }}
+
+{{ palette_entry(palette_text_hex="#E7E4F4", palette_hex="#1A2026", palette_rgb="27 32 37", palette_cmyk="79 68 60 71", palette_pantone="Pantone Black C") }}
+
+
+
+
+Secondary Color Palette
+
+{{ palette_entry(palette_text_hex="#E7E4F4", palette_hex="#642637", palette_rgb="100 38 55", palette_cmyk="39 92 60 42", palette_pantone="Pantone 7421 C") }}
+
+{{ palette_entry(palette_text_hex="#E7E4F4", palette_hex="#30176E", palette_rgb="48 23 110", palette_cmyk="95 100 20 14", palette_pantone="Pantone 2685 C") }}
+
+{{ palette_entry(palette_text_hex="#1A2026", palette_hex="#E0A2AF", palette_rgb="224 162 175", palette_cmyk="4 45 15 0", palette_pantone="Pantone 494 C") }}
+
+{{ palette_entry(palette_text_hex="#30176E", palette_hex="#BCB5E7", palette_rgb="188 181 231", palette_cmyk="24 27 0 0", palette_pantone="Pantone 2705 C") }}
+
+
+
+There is also a downloadable [PDF version of these guidelines](https://github.com/valkey-io/assets/blob/main/Valkey%20Branding/valkey_brand_guidelines.pdf).
+
+Further information regarding appropriate usage of the Valkey brand can be found in the [LF Projects Trademark Policy](https://lfprojects.org/policies/trademark-policy/).
diff --git a/sass/_valkey.scss b/sass/_valkey.scss
index 40bacf0f..4146cf50 100644
--- a/sass/_valkey.scss
+++ b/sass/_valkey.scss
@@ -570,3 +570,96 @@ pre table {
border-top: 1px solid $grey-dk-100;
}
+
+
+.branding-split-container {
+ display: flex;
+ justify-content: space-evenly;
+ gap: 2rem;
+ margin: 2rem 0;
+
+ @media (max-width: 768px) {
+ flex-direction: column;
+ }
+}
+
+
+.branding-section {
+ padding: 2rem;
+ border: 1px solid $grey-lt-000;
+ gap: 2rem;
+ display: flex;
+ flex-direction: column;
+ flex: 1;
+
+ img {
+ place-self: center;
+ flex: 1;
+ object-fit: contain;
+
+ @media (max-width: 768px) {
+ max-width: 100%;
+ }
+ }
+
+ div {
+ display: flex;
+ justify-content: space-evenly;
+ padding: 2rem;
+ gap: 2rem;
+
+ img:nth-of-type(2) {
+ background: rgb(27, 32, 37);
+ }
+
+ img {
+ flex: 0;
+ border: 1px solid $grey-lt-300;
+ padding: 2rem;
+ }
+
+ @media (max-width: 768px) {
+ flex-direction: column;
+ }
+ }
+}
+
+.palette-single-container {
+ border: 1px solid $grey-lt-000;
+ padding: 2rem;
+ margin: 2rem 0;
+
+ > div {
+ display: flex;
+ gap: 2rem;
+ flex-wrap: wrap;
+
+ @media (max-width: 768px) {
+ justify-content: center;
+ }
+ }
+}
+
+.palette-container {
+ display: flex;
+ justify-content: space-between;
+ align-items: center;
+ gap: 1rem;
+}
+
+.palette-icon {
+ border-radius: 100%;
+ width: 100px;
+ height: 100px;
+ padding: 1rem;
+ display: flex;
+ justify-content: center;
+ align-items: center;
+ font-size: 1rem;
+ text-align: center;
+}
+
+.palette-text {
+ display: grid;
+ font-size: 1rem;
+}
diff --git a/static/img/valkey-horizontal-black.svg b/static/img/valkey-horizontal-black.svg
new file mode 100644
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+++ b/static/img/valkey-horizontal-black.svg
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diff --git a/static/img/valkey-horizontal-color-light.svg b/static/img/valkey-horizontal-color-light.svg
new file mode 100644
index 00000000..2b70ab05
--- /dev/null
+++ b/static/img/valkey-horizontal-color-light.svg
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diff --git a/static/img/valkey-horizontal-color.svg b/static/img/valkey-horizontal-color.svg
new file mode 100644
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--- /dev/null
+++ b/static/img/valkey-horizontal-color.svg
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diff --git a/static/img/valkey-horizontal-incorrect.svg b/static/img/valkey-horizontal-incorrect.svg
new file mode 100644
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+++ b/static/img/valkey-horizontal-incorrect.svg
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diff --git a/static/img/valkey-horizontal-modified.svg b/static/img/valkey-horizontal-modified.svg
new file mode 100644
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--- /dev/null
+++ b/static/img/valkey-horizontal-modified.svg
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diff --git a/static/img/valkey-horizontal-squashed.svg b/static/img/valkey-horizontal-squashed.svg
new file mode 100644
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--- /dev/null
+++ b/static/img/valkey-horizontal-squashed.svg
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diff --git a/static/img/valkey-horizontal-white.svg b/static/img/valkey-horizontal-white.svg
new file mode 100644
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--- /dev/null
+++ b/static/img/valkey-horizontal-white.svg
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\ No newline at end of file
diff --git a/static/img/valkey-spacing-example.png b/static/img/valkey-spacing-example.png
new file mode 100644
index 00000000..b4cb9fe4
Binary files /dev/null and b/static/img/valkey-spacing-example.png differ
diff --git a/static/img/valkey-stacked-black.svg b/static/img/valkey-stacked-black.svg
new file mode 100644
index 00000000..0b5fe545
--- /dev/null
+++ b/static/img/valkey-stacked-black.svg
@@ -0,0 +1,62 @@
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diff --git a/static/img/valkey-stacked-color-light.svg b/static/img/valkey-stacked-color-light.svg
new file mode 100644
index 00000000..333f6c5d
--- /dev/null
+++ b/static/img/valkey-stacked-color-light.svg
@@ -0,0 +1,62 @@
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diff --git a/static/img/valkey-stacked-color.svg b/static/img/valkey-stacked-color.svg
new file mode 100644
index 00000000..e5302770
--- /dev/null
+++ b/static/img/valkey-stacked-color.svg
@@ -0,0 +1,62 @@
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diff --git a/static/img/valkey-stacked-white.svg b/static/img/valkey-stacked-white.svg
new file mode 100644
index 00000000..ace21ad3
--- /dev/null
+++ b/static/img/valkey-stacked-white.svg
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diff --git a/templates/default.html b/templates/default.html
index 23a2e0ba..00814a3a 100644
--- a/templates/default.html
+++ b/templates/default.html
@@ -47,6 +47,7 @@
Get Involved
Resources
About
+ Branding Guidelines
Contact
diff --git a/templates/shortcodes/logo_single_section.html b/templates/shortcodes/logo_single_section.html
new file mode 100644
index 00000000..58713715
--- /dev/null
+++ b/templates/shortcodes/logo_single_section.html
@@ -0,0 +1,8 @@
+
+
{{ title }}
+
{{ body }}
+
+
+
+
+
diff --git a/templates/shortcodes/logo_split_section.html b/templates/shortcodes/logo_split_section.html
new file mode 100644
index 00000000..b80464ae
--- /dev/null
+++ b/templates/shortcodes/logo_split_section.html
@@ -0,0 +1,9 @@
+
+
{{ title }}
+
{{ body }}
+
+
diff --git a/templates/shortcodes/palette_entry.html b/templates/shortcodes/palette_entry.html
new file mode 100644
index 00000000..83bedd04
--- /dev/null
+++ b/templates/shortcodes/palette_entry.html
@@ -0,0 +1,15 @@
+
+
+ {%- if palette_text_hex -%}
+
+ Use {{ palette_text_hex }} for text color
+
+ {%- endif -%}
+
+
+
HEX: {{ palette_hex }}
+
RGB: {{ palette_rgb }}
+
CMYK: {{ palette_cmyk }}
+
Pantone: {{ palette_pantone }}
+
+