diff --git a/quill-core/src/main/scala/io/getquill/norm/BetaReduction.scala b/quill-core/src/main/scala/io/getquill/norm/BetaReduction.scala
index aa03bacdf8..64b8154e47 100644
--- a/quill-core/src/main/scala/io/getquill/norm/BetaReduction.scala
+++ b/quill-core/src/main/scala/io/getquill/norm/BetaReduction.scala
@@ -1,17 +1,38 @@
 package io.getquill.norm
 
 import io.getquill.ast._
+import io.getquill.util.Messages
+
 import scala.collection.immutable.{ Map => IMap }
 
 case class BetaReduction(replacements: Replacements)
   extends StatelessTransformer {
 
+  object TriviallyTrueCondition {
+    def unapply(ast: Ast): Boolean =
+      ast match {
+        case TriviallyCheckable(Constant(true)) => true
+        case _                                  => false
+      }
+  }
+
+  object TriviallyFalseCondition {
+    def unapply(ast: Ast): Boolean =
+      ast match {
+        case TriviallyCheckable(Constant(false)) => true
+        case _                                   => false
+      }
+  }
+
   override def apply(ast: Ast): Ast =
     ast match {
 
       case ast if replacements.contains(ast) =>
         BetaReduction(replacements - ast - replacements(ast))(replacements(ast))
 
+      case If(TriviallyTrueCondition(), thenClause, _) if (Messages.reduceTrivials)  => apply(thenClause)
+      case If(TriviallyFalseCondition(), _, elseClause) if (Messages.reduceTrivials) => apply(elseClause)
+
       case Property(Tuple(values), name) =>
         apply(values(name.drop(1).toInt - 1))
 
diff --git a/quill-core/src/main/scala/io/getquill/norm/TriviallyCheckable.scala b/quill-core/src/main/scala/io/getquill/norm/TriviallyCheckable.scala
new file mode 100644
index 0000000000..9060019dfc
--- /dev/null
+++ b/quill-core/src/main/scala/io/getquill/norm/TriviallyCheckable.scala
@@ -0,0 +1,25 @@
+package io.getquill.norm
+
+import io.getquill.ast.{ +!=+, +&&+, +==+, +||+, Ast, Constant }
+
+object TriviallyCheckable {
+
+  def unapply(ast: Ast): Option[Ast] = ast match {
+    case c @ Constant(_) => Some(c)
+
+    case TriviallyCheckable(Constant(true)) +&&+ TriviallyCheckable(Constant(true)) => Some(Constant(true))
+    case TriviallyCheckable(Constant(false)) +&&+ _ => Some(Constant(false))
+    case _ +&&+ TriviallyCheckable(Constant(false)) => Some(Constant(false))
+
+    case TriviallyCheckable(Constant(true)) +||+ _ => Some(Constant(true))
+    case _ +||+ TriviallyCheckable(Constant(true)) => Some(Constant(true))
+    case TriviallyCheckable(Constant(false)) +||+ TriviallyCheckable(Constant(false)) => Some(Constant(false))
+
+    case TriviallyCheckable(one) +==+ TriviallyCheckable(two) if (one == two) => Some(Constant(true))
+    case TriviallyCheckable(one) +!=+ TriviallyCheckable(two) if (one != two) => Some(Constant(true))
+    case TriviallyCheckable(one) +==+ TriviallyCheckable(two) if (one != two) => Some(Constant(false))
+    case TriviallyCheckable(one) +!=+ TriviallyCheckable(two) if (one == two) => Some(Constant(false))
+
+    case _ => None
+  }
+}
diff --git a/quill-core/src/main/scala/io/getquill/util/Messages.scala b/quill-core/src/main/scala/io/getquill/util/Messages.scala
index e0d71517dc..0a48f6a1f6 100644
--- a/quill-core/src/main/scala/io/getquill/util/Messages.scala
+++ b/quill-core/src/main/scala/io/getquill/util/Messages.scala
@@ -11,6 +11,8 @@ object Messages {
   private def variable(propName: String, envName: String, default: String) =
     Option(System.getProperty(propName)).orElse(sys.env.get(envName)).getOrElse(default)
 
+  val reduceTrivials = variable("quill.transform.reducetrivial", "quill_transform_reducetrivial", "true").toBoolean
+
   private[util] val prettyPrint = variable("quill.macro.log.pretty", "quill_macro_log", "false").toBoolean
   private[util] val debugEnabled = variable("quill.macro.log", "quill_macro_log", "true").toBoolean
   private[util] val traceEnabled = variable("quill.trace.enabled", "quill_trace_enabled", "false").toBoolean
diff --git a/quill-core/src/test/scala/io/getquill/norm/ConditionalReductionSpec.scala b/quill-core/src/test/scala/io/getquill/norm/ConditionalReductionSpec.scala
new file mode 100644
index 0000000000..c94d033b8f
--- /dev/null
+++ b/quill-core/src/test/scala/io/getquill/norm/ConditionalReductionSpec.scala
@@ -0,0 +1,64 @@
+package io.getquill.norm
+
+import io.getquill.Spec
+import io.getquill.testContext._
+
+class ConditionalReductionSpec extends Spec {
+
+  "trivial conditionals must" - {
+    val q = quote {
+      (value: String) =>
+        if (value == "foo") qr1.filter(r => r.i == 1)
+        else qr1.filter(r => r.s == "blah")
+    }
+
+    "reduce to 'then' clause when true" in {
+      Normalize(quote(q("foo")).ast) mustEqual (quote(qr1.filter(r => r.i == 1)).ast)
+    }
+
+    "reduce to 'else' clause when false" in {
+      Normalize(quote(q("bar")).ast) mustEqual (quote(qr1.filter(r => r.s == "blah")).ast)
+    }
+  }
+
+  "compound condition must" - {
+    val q = quote {
+      (value: String) =>
+        if (value == "foo" || value == "bar") qr1.filter(r => r.i == 1)
+        else qr1.filter(r => r.s == "blah")
+    }
+
+    "reduce to 'then' clause when true - first" in {
+      Normalize(quote(q("foo")).ast) mustEqual (quote(qr1.filter(r => r.i == 1)).ast)
+    }
+
+    "reduce to 'then' clause when true - second" in {
+      Normalize(quote(q("bar")).ast) mustEqual (quote(qr1.filter(r => r.i == 1)).ast)
+    }
+
+    "reduce to 'else' clause when false" in {
+      Normalize(quote(q("baz")).ast) mustEqual (quote(qr1.filter(r => r.s == "blah")).ast)
+    }
+  }
+
+  "recursive compound condition must" - {
+    val q = quote {
+      (value: String) =>
+        if (value == "foo") qr1.filter(r => r.i == 1)
+        else if (value == "bar") qr1.filter(r => r.i == 2)
+        else qr1.filter(r => r.s == "blah")
+    }
+
+    "reduce to 'then' clause when true - first" in {
+      Normalize(quote(q("foo")).ast) mustEqual (quote(qr1.filter(r => r.i == 1)).ast)
+    }
+
+    "reduce to 'then' clause when true - second" in {
+      Normalize(quote(q("bar")).ast) mustEqual (quote(qr1.filter(r => r.i == 2)).ast)
+    }
+
+    "reduce to 'else' clause when false" in {
+      Normalize(quote(q("baz")).ast) mustEqual (quote(qr1.filter(r => r.s == "blah")).ast)
+    }
+  }
+}
diff --git a/quill-core/src/test/scala/io/getquill/norm/TriviallyCheckableSpec.scala b/quill-core/src/test/scala/io/getquill/norm/TriviallyCheckableSpec.scala
new file mode 100644
index 0000000000..811d281a20
--- /dev/null
+++ b/quill-core/src/test/scala/io/getquill/norm/TriviallyCheckableSpec.scala
@@ -0,0 +1,66 @@
+package io.getquill.norm
+
+import io.getquill.Spec
+import io.getquill.ast.Implicits._
+import io.getquill.ast.{ Ast, Constant, Ident }
+
+class TriviallyCheckableSpec extends Spec {
+
+  def unapply(ast: Ast) = TriviallyCheckable.unapply(ast)
+  val other = Ident("something")
+
+  val True = Constant(true)
+  val False = Constant(false)
+
+  "constants must trivially reduce correctly" - {
+    "const == const => true" in { unapply(Constant(123) +==+ Constant(123)) mustEqual Some(True) }
+    "const == const => false" in { unapply(Constant(123) +==+ Constant(456)) mustEqual Some(False) }
+    "const != const => true" in { unapply(Constant(123) +!=+ Constant(123)) mustEqual Some(False) }
+    "const != const => false" in { unapply(Constant(123) +!=+ Constant(456)) mustEqual Some(True) }
+
+    "const == other => none" in { unapply(Constant(123) +==+ other) mustEqual None }
+    "const != other => none" in { unapply(Constant(123) +!=+ other) mustEqual None }
+    "other == const => none" in { unapply(other +==+ Constant(123)) mustEqual None }
+    "other != const => none" in { unapply(other +!=+ Constant(123)) mustEqual None }
+    ()
+  }
+
+  "expressions must trivially reduce correctly" - {
+    "true  || true  =>   true" in { unapply(True +||+ True) mustEqual Some(True) }
+    "true  || false =>  false" in { unapply(True +||+ False) mustEqual Some(True) }
+    "const || const =>  false" in { unapply(False +||+ True) mustEqual Some(True) }
+    "true  && true  =>   true" in { unapply(True +&&+ True) mustEqual Some(True) }
+    "true  && false =>  false" in { unapply(True +&&+ False) mustEqual Some(False) }
+    "false && true  =>  false" in { unapply(False +&&+ True) mustEqual Some(False) }
+
+    "false && other => false" in { unapply(False +&&+ other) mustEqual Some(False) }
+    "other && false => false" in { unapply(other +&&+ False) mustEqual Some(False) }
+    "true  && const =>  none" in { unapply(True +&&+ other) mustEqual None }
+    "other && true  =>  none" in { unapply(other +&&+ True) mustEqual None }
+    "other && other =>  none" in { unapply(other +&&+ other) mustEqual None }
+
+    "true  || other => true" in { unapply(True +||+ other) mustEqual Some(True) }
+    "other || true =>  true" in { unapply(other +||+ True) mustEqual Some(True) }
+    "false || other => none" in { unapply(False +||+ other) mustEqual None }
+    "other || false => none" in { unapply(other +||+ False) mustEqual None }
+    "other || other => none" in { unapply(other +||+ other) mustEqual None }
+    ()
+  }
+
+  "compound expressions must trivially reduce correctly" - {
+    val compoundTrue = Constant(123) +==+ Constant(123)
+    val compoundFalse = Constant(123) +==+ Constant(456)
+    val compoundUnknown = Constant(123) +==+ other
+
+    "true && true => true" in { unapply(compoundTrue +&&+ compoundTrue) mustEqual Some(True) }
+    "true || true => true" in { unapply(compoundTrue +||+ compoundTrue) mustEqual Some(True) }
+    "true && false => false" in { unapply(compoundTrue +&&+ compoundFalse) mustEqual Some(False) }
+    "true || false => true" in { unapply(compoundTrue +||+ compoundFalse) mustEqual Some(True) }
+
+    "true && none => none" in { unapply(compoundTrue +&&+ compoundUnknown) mustEqual None }
+    "true || none => true" in { unapply(compoundTrue +||+ compoundUnknown) mustEqual Some(True) }
+    "false && none => false" in { unapply(compoundFalse +&&+ compoundUnknown) mustEqual Some(False) }
+    "false || none => true" in { unapply(compoundFalse +||+ compoundUnknown) mustEqual None }
+    ()
+  }
+}
diff --git a/quill-sql/src/test/scala/io/getquill/context/sql/SqlStaticReductionSpec.scala b/quill-sql/src/test/scala/io/getquill/context/sql/SqlStaticReductionSpec.scala
new file mode 100644
index 0000000000..9535ef0093
--- /dev/null
+++ b/quill-sql/src/test/scala/io/getquill/context/sql/SqlStaticReductionSpec.scala
@@ -0,0 +1,25 @@
+package io.getquill.context.sql
+
+import io.getquill.Spec
+import io.getquill.context.sql.testContext._
+
+class SqlStaticReductionSpec extends Spec {
+
+  "trivial conditionals must" - {
+    val q = quote {
+      (value: String) =>
+        if (value == "foo") qr1.filter(r => r.i == 1)
+        else qr1.filter(r => r.s == "blah")
+    }
+
+    "reduce to 'the' clause when true" in {
+      testContext.run(q("foo")).string mustEqual testContext.run(qr1.filter(r => r.i == 1)).string
+    }
+
+    "reduce to 'else' clause when false" in {
+      testContext.run(q("bar")).string mustEqual testContext.run(qr1.filter(r => r.s == "blah")).string
+    }
+
+    // TODO Test some conditionals
+  }
+}