Problem statement

The open.gsa.gov website meets these goals:

• increase transparency and dialogue about GSA open technology
• highlight availability of GSA open source code and data
• meet the requirements of the presidential mandates

We have observed that the open.gsa.gov website isn’t:

• engaging audiences, and therefore is not inspiring dialogue
• explaining and providing information about the GSA open data and source code requirements in a way that is both understandable to a non-specialist audience and meets the appropriate regulations

Which is causing these adverse effects:

• this website is at risk of being irrelevant (not reaching target audiences)

Measurable criteria for redesign success:

1. Increased awareness

• website traffic volume and referrals increase
• our site becomes a model resource for other agencies who publish similar information

2. Increased conversions

• use of GSA open data sets and apis increases

3. Increased engagement

• increase in time spent on website, repeat visits to site, number of pages viewed
• decrease in bounce rate
• non-specialists can get what they need from our site and not be turned away by complex content