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[Project 1- Market your content. The project was divided into 3 parts.]
1- Determine Marketing objective, KPI, and target persona.
2- Write a blog post.
• Select a theme for a blog post.
• The framework of the blog post. I use SCQA in storytelling.
3- Craft social media posts.
• Promote the blog on different social media platforms.
[Prohwct 2- Market with Email. The project was divided into 4 parts]
1- Plan your content
• Determine Marketing objective, KPI, and target persona.
2- Create an Email campaign.
• Email series (emails we will send in the campaign including creative brief for each email).
• Calendar & Plan for emails campaign.
3- Build & Send emails.
4- Analyze Results and optimize performance for the campaign: by looking at bounce, open, click, and conversion rates.