Link to our Medium blog post from the README

README.md

@@ -10,10 +10,11 @@
 <p>
 
 Gelato is a [MATSim](https://github.com/matsim-org/matsim-libs/tree/master#readme)-flavoured reference implementation
-of a transport sustainability Key Performance Indicators (KPI) framework. Gelato turns MATSim outputs into transport
-sustainability KPI metrics, and exists to provide a runnable application with which to better
-understand and explore the framework. As such, it should be regarded as a by-product of the framework rather
-than a work in its own right.
+of a sustainable mobility Key Performance Indicators (KPI) framework (see
+[here](https://medium.com/arupcitymodelling/gelato-tasty-sustainability-kpis-for-transport-models-80ad80f3e5db) for a
+detailed description). Gelato turns MATSim outputs into transport sustainability KPI metrics and exists to provide a
+runnable application to better understand and explore the framework. As such, it should be regarded as a by-product of
+the framework rather than a work in its own right.
 
 The KPI metrics generated by Gelato provide a snapshot summary of a
 given MATSim model, and help compare different MATSim models and scenarios against each other.