This task involved redesigning a real estate social media post for a high-rise apartment project. The objective was to use the provided text content, replace the elevation image, and creatively enhance the visual appeal using modern design techniques.
- Adobe Photoshop – For all design work, layering, effects, and layout
- Pinterest & Freepik – For layout inspiration and stylistic references
- Used the original post's text content as the foundation
- Replaced the elevation image with a new building photo
- Converted the image into a splash-style cutout for a modern, dynamic effect
- Applied a combination of bold and light font weights for hierarchy and contrast
- Bold fonts used for key headings; lighter fonts for supporting details
- Created a green gradient background for a fresh and calm visual tone
- Added leaf texture/patterns in the background to enhance depth and elegance
- Applied two lens flare effects:
- One at the top of the building
- One at the bottom area for visual balance
- Used upper and lower shapes to organize content — logo placed at the top, and pricing integrated smoothly into the lower shape
- Maintained visual balance and flow using alignment and spacing
- Browsed Pinterest and Freepik to explore trending layouts and real estate ad styles
- Focused on a clean, minimal yet premium design trend
- Final Size: 1080 x 1080 pixels (optimized for Instagram and Facebook)
- Format: JPG
- Color Theme: Green tones with gold/cream accents for a luxury real estate feel
- All internship task requirements were fulfilled
- Design is original, clear, and visually engaging
- Key skills applied: image masking, gradient background, flare effects, shape balance, text styling