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Reddit audience doc #7519

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---
title: Reddit Audiences
---

{% include content/plan-grid.md name="actions" %}

The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as [Custom Audiences](https://business.reddithelp.com/s/article/custom-audiences?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} which can be used for Reddit Ads features such as audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.


This destination is maintained by Reddit. For any issues with the destination, [contact their Support team](mailto:[email protected]).

### Reddit Requirements
* Create a Reddit Ads account. * Find your ad account ID in [Accounts](https://ads.reddit.com/accounts).

### Connect Reddit Ads to your workspace

## Getting started

1. In your Segment workspace, click **Engage** in the left navigation bar, then select your space.
2. Click **Engage Settings** and select the **Destinations** tab.
3. Search for `Reddit Audiences`.
4. Click **Add Destination**.
5. Confirm the source. By default, this is the source connected to the space to which you’re adding the destination.
6. In the **Settings** tab, click **Connect to Reddit Audiences** and authenticate the connection between Segment and Reddit.
7. Provide your ad account ID for **Ad Account ID**.
8. Toggle **Enable Destination** on and click **Save Changes**.
9. Navigate to the engage space that contains the audience, and select it in the **Audiences** tab.
10. Click **Add Destination**.

{% include components/actions-fields.html %}
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{% include content/plan-grid.md name="actions" %}

The [Reddit Conversions API](https://business.reddithelp.com/helpcenter/s/article/Conversions-API/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.
The [Reddit Conversions API](https://ads-api.reddit.com/docs/v2/#tag/Conversions-API){:target="_blank"} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.

### Benefits of Reddit Conversions API

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