Skip to content

Reddit audience doc #7519

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Open
wants to merge 3 commits into
base: develop
Choose a base branch
from
Open

Reddit audience doc #7519

Show file tree
Hide file tree
Changes from 2 commits
Commits
Show all changes
3 commits
Select commit Hold shift + click to select a range
b918bc2
reddit audience doc v1
Mar 12, 2025
d477c0a
create reddit audience doc
Mar 24, 2025
41fbab2
reddit doc updates
Apr 17, 2025
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
26 changes: 26 additions & 0 deletions src/connections/destinations/catalog/actions-reddit-audiences/index.md
View file
Open in desktop
Original file line number Diff line number Diff line change
@@ -0,0 +1,26 @@
---
title: Reddit Audiences
---

{% include content/plan-grid.md name="actions" %}

The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as [Custom Audiences](https://business.reddithelp.com/s/article/custom-audiences?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} which can be used for Reddit Ads features such as audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.


This destination is maintained by Reddit. For any issues with the destination, [contact their Support team](mailto:[email protected]).


## Getting started

1. In your Segment workspace, click Engage in the left navigation bar, and select your Space.
2. Click **Engage Settings** and select the **Destinations** tab.
3. Search for `Reddit Audiences`.
4. Click **Add Destination**.
5. Confirm the Source. The default value is the source connected to the Space to which you’re adding the destination.
6. On the Settings tab, click on the **Connect to Reddit Audiences** and follow the steps to log into your Reddit account to authenticate the connection between your Segment and Reddit accounts.
7. In the **Ad Account ID** section, enter in the Reddit Ad Account ID that you want for the audiences to be created under. This account must be one that your Reddit account has access to. You can find this ID in your Reddit Ads Manager under **Business > Assets > Ad Accounts**. It will start with a t2_ or a2_ prefix.
Copy link

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Let's simplify since we're adding ad account ID as a prereq.

7. Provide your ad account ID for **Ad Account ID**.

Also, do we know if it'll be exactly "Ad Account ID" or "Pixel ID"? I know we're migrating to "Pixel ID" for everything CAPI, but we used only "Pixel ID" for Adobe

Copy link
Contributor Author

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Updated. Hm yeah I'm not sure what we're planning on for Audiences, "Pixel ID" seemed odd so we put it as Ad Account ID but I'm not sure if Ad Account ID is actually a name in our dashboard anywhere.

8. Toggle **Enable Destination** on and click **Save Changes**.
9. Navigate to the Engage Space that contains the audience, and select it from the Audiences tab.
10. Click **Add Destination**.

{% include components/actions-fields.html %}
2 changes: 1 addition & 1 deletion src/connections/destinations/catalog/actions-reddit-conversions-api/index.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -5,7 +5,7 @@ id: 66cc766ef4b1c152177239a0

{% include content/plan-grid.md name="actions" %}

The [Reddit Conversions API](https://business.reddithelp.com/helpcenter/s/article/Conversions-API/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.
The [Reddit Conversions API](https://business.reddithelp.com/s/article/Conversions-API?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.

### Benefits of Reddit Conversions API

Expand Down