Methods-for-Causal-Inference-in-Marketing

The repository contains code for the following paper:

Zezhen (Dawn) He and Vithala R. Rao (2024), "Methods for Causal Inference in Marketing", Foundations and Trends® in Marketing: Vol. 18: No. 3-4, pp 176-309. http://dx.doi.org/10.1561/1700000080

The repository contains two files:

1. Python Code for generating simulated data.
2. Stata Code for data analysis.